We cannot ignore Nigerian market, says Lenovo chief
By Kokumo Goodie, Lagos, Nigeria
With the largest market on the continent, global PC leader, Lenovo, has said Nigeria market remained strategic for its business in Africa, adding that with its line-up of superior devices and PCs, it is sure of doing well in the market.
The reaffirmed its commitment to the Nigerian smartphone market and its customers by introducing a mix of three new stylish and powerful smartphones into the market. The world’s number three smartphone vendor entered the Nigerian market in February last year and the response has been overwhelming.
Speaking at breakfast meeting with the media in Lagos, Shashank Sharma, Executive Director of Mobile Business Group at Lenovo, Middle East and Africa (MEA) described Nigeria as a vital focus for the organisation.
“Nigeria is one of the fastest growing smartphone markets globally. With about 30 per cent smartphone penetration, the country represents huge growth potential for Lenovo.”
He added: “In the past one year, Lenovo has made strong progress with its Nigerian consumers. We consider the region as a principal destination for investment, even as we continue to record robust growth in sales. Sustaining a solid in-country presence is very important to us from both social and economic standpoints. We will continue to expand our business and invest heavily in this market.”
Sharma concluded: “We are building on the strong relationships that we have with Nigerians by meeting their demand for smartphones with first-class design, smarter features and improved functionality, with special focus on our latest range of mobile devices. Our continued organic growth and expansion puts us in a great position to maintain our momentum. We have tremendous balance between our core business, especially a profitable PC business, and growth engines like tablets, enterprise, ecosystem and smartphones. We expect to continue to build on these strong results.”
At the event, Lenovo revealed its new entrants into the market; the Lenovo P70 with an epic 4000mAh battery which can lasts up to three days, the Lenovo S90, a perfect selfie companion with an 8-megapixel front-facing camera and front LED flash and the ergonomically designed Lenovo S60 that showcases users’ fun and social sides.
The dual-SIM 4G LTE Lenovo P70 smartphone packs an epic 4000mAh battery that could last up to three days for an always-on life. It comes with a 5-inch display, high definition resolution of 720×1280 pixels, a 1.7 GHz quad-core processor, Mediatek MT6752 64-bit chip, 2 GB of RAM as well as 16 GB of internal memory which can be expanded to up to 32 GB using the device’s microSD card slot. The P70 also features a 13-megapixel rear camera and 5-megapixel front camera. The device is powered by the latest Android 4.4 KitKat operating system.
Also powered by Android’s 4.4 KitKat operating system, the dual-SIM 4G LTE Lenovo S90 smartphone comes with a Qualcomm® Snapdragon™ MSM8916 64-bit 1.2GHz Quad Core processor, a five-inch Super AMOLED high definition display, a 13-megapixel rear auto-focus with LED Flash and PureCel™ Sensor as well as a front 8-megapixel fixed-focus with LED Flash and back-illuminated (BSI) Sensor. It boasts 2 GB of RAM and 32 GB of internal memory
On its part, the dual-SIM and light (128 gram) Lenovo S60 4G LTE smartphone comes with a 13-megapixel rear camera, a 5-megapixel f2.2 wide-angle selfie camera, 2GB RAM, 8GB ROM and 32GB of expandable storage for a large library. Photos, videos, and web content can be viewed in vibrant high definition on the device’s crisp five-inch high definition screen. The combination of an Android 4.4 KitKat operating system and a superb Qualcomm Snapdragon 1.2GHz 64-bit Quad Core processor ensures that the Lenovo S60 is primed to provide users with unlimited fun.
The smartphones come equipped with a range of DOit apps; with the award-winning SHAREit, users can instantly share pictures, videos, music files, documents, contacts and even apps with up to five devices without an Internet connection. It wirelessly transfers information or even the app itself between devices at a rate of up to 40 times faster than Bluetooth. SECUREit optimizes and protects users’ mobile data with its menu of data-protection tools. With a single touch, it protects against viruses, spam and malware, and if the smartphone gets lost or stolen, anti-theft protection locks it down. SECUREit acts as a privacy guard to protect against unwarranted access to users’ private information and also makes the smartphone operate faster by taking actions such as closing redundant background apps.