VMware has announced the appointment of Petra Heinrich Liedtke as Vice President, Partner & Commercial business, EMEA at VMware.
Petra will lead a 500-strong organisation, responsible for enabling VMware’s highly developed ecosystem of partners with the digital foundation to deliver modernized applications and multi-cloud to customers seeking business outcomes through their digital transformation, and collaborating with these partners to enhance their business models and unlock their capabilities through VMware’s solutions and services.
Petra brings with her deep channel expertise, with more than 25 years of experience in the industry, most recently as Vice President of Partner and Product Sales EMEA at Red Hat.
She has a strong-track record of building robust and successful partner ecosystems, empowering partners as they guide organizations on their digital transformation journeys. She has also held senior positions at Open-Xchange and SuSE Linux/Novell.
“VMware’s partners have always demonstrated exceptional consultancy and innovation to their customers, and I look forward to delivering customer-for-life value that prioritizes and elevates both the customer and partner experience,” said Heinrich Liedtke.
“VMware is fully committed to a future of multi-cloud and modern apps, and it is my mission to enhance our partner business models to support this future. We’ll do so by ensuring frictionless experiences across our connected ecosystem and unlocking our partners’ capabilities, so we can together deliver the digital foundation needed at scale.”