By Kokumo Goodie, Lagos, Nigeria
Tecno Mobile has unveiled its latest mobile devices, Tecno Phantom 6 and 6 Plus to the local market.
Speaking during the launch in Lagos, its General Manager, Chidi Okonkwo, said the two devices which were first launched in Dubai, United Arab Emirates (UAE), is a product of deep research and development (R&D), adding that its second launch in Nigeria underscored the importance the firm attached to the country in its business strategy.
He said with the release of the new smartphones, the firm has shown that it has not taken its foot off the pedal in bringing very competitive smartphones to mobile consumers across emerging markets.
Over the past decade, mobile phone penetration rate in Africa has risen from 6% to 80% and Tecno Mobile being a major driver of this development, is already servicing over 35 African countries while currently retaining the largest market share of 41.1% and 31.1% in Tanzania and Nigeria respectively.
Mr. Vane Ni, Deputy General Manager and Global marketing lead at Tecno Mobile said: “we are proud of what we have been able to achieve in Africa so far and we are confident the time is right for us to duplicate the same success across other emerging markets. When we arrived Africa 10 years ago, very few people would have thought that we would grow so fast to control the largest market share of 25.3% across six major African markets – Kenya, Nigeria, Ghana, Tanzania, Cameroon and Ethiopia”.
Today, TECNO has extended its web to more than 48 countries across the Middle East, South East Asia and South America, serving about 2.5 billion consumers which is about 35% of the world’s population. This feat clearly makes the brand a force to reckon with, not just in Africa but also globally.
Currently, Tecno Phantom 6 and Phantom 6 Plus fondly dubbed beauty and the beast by reviewers are the most disruptive smartphones in the Tecno Phantom series till date, he added.
Speaking on some of the salient features of the device, he explained that the smartphone is a pure beauty with sleek and appealing frame that holds a stunning Sony 13MP plus 5MP dual rear cameras. The 13MP camera auto-focuses on images to make them appear clearer and crispier just like lenses on a professional DSLR camera while the 5MP fixed-focus camera is designed to focus on almost every object laying within the camera’s line of sight. Photos taken with the Phantom 6 are not just clear, colorful and beautiful but they also give users the option of changing the focus on each object in the picture at any time. Hosting a 3GB RAM and 32GB ROM, the Phantom 6 is fast and can house about 5,120 songs or 20 HD movies. This brilliant smartphone takes advantage of advanced FHD AMOLED screen to deliver vivid pictures and great video experience with a 180-degree viewing angle. Reviewer’s comments on pitting the latest TECNO Phantom 6 against Chinese favorite, Huawei P9 smartphone suggests that new Phantom 6 tromps the latter in hardware and camera optimization. Phantom 6’s 6.15mm ultra-thin compact chassis faults Huawei P9’s 6.9mm and iPhone’s 7.3mm dimension respectively. TECNO Phantom 6 is the slimmest smartphone with dual rear cameras in the market.
The device comes with an impressive MediaTek Helio X20 deca-core processor and a 4GB RAM which helps it support 32 apps running simultaneously without crashing. Compared to last generation smartphones, the Phantom 6 Plus performs 70per cent better and uses up 30per cent less battery juice. Its state-of the-art tri-fold security combines the most responsive fingerprint and eye-scanner technologies with a free Trustlook anti-virus worth $9.99.
A spectacular 21MP rear camera brings to bear Tecno Phantom 6 plus’ love for creative imaging. Stomaching an expanded 64GB internal memory, the Phantom 6 plus can house 25 HD movies or 12,000 songs. It also flaunts the revolutionary USB type C port that allows for super-fast charging and data transfer. The USB type C port is a next generation design currently being used on a few devices like the Apple iPhone and Mac. For only 10 minutes on charge, phantom users can enjoy 124 minutes of talk time and up to 30 minutes of 4G connection.
The Tecno Phantom 6 and Phantom 6 Plus are no doubt one of the most competitive devices to enter the market in the last quarter of this year. By raising the bar on technological advancements, securing strategic partners and maintaining a pocket friendly price, Tecno is making a much louder, bolder statement: “Never say what you’re made of, show it.”