Streamed comedy to fight malaria
Transforming the World Through Comedy has announced its partnership with non-profit organisation Malaria No More for its 2nd annual global interactive 24 hour live streamed stand-up comedy event. The 2013 digital telethon will take place on Wednesday, March 27, 2013.
The live stand up shows will broadcast in real time on www.youtube.com/TWTComedy from seven global cities: Sydney, Australia (The Comedy Store),Singapore, London, Toronto (Yuk Yuk's), New York (Gotham Comedy Club), Austin (Cap City), and Los Angeles (The Hollywood Improv).
"It is important for us to partner with progressive charities that are open to being irreverent and willing to leverage multiple platforms to activate communities and amplify their story with measurable results," Amber J. Lawson, TWTComedy's Co-founder and CEO stated. "Malaria No More is all of these and is dedicated to ending malaria deaths, an amazingly clear objective that aligns with TWTComedy's mission and objectives."
The 24 hour digital telethon will be broadcast on the TWTComedy YouTube Channel, the world's only global network. YouTube is taking this innovative package out to the marketplace to find a title sponsor for this new media event. The offering includes takeover of the YouTube homepage and mobile site for 24 hours.
"It's a WIN WIN WIN for any brand that wants to reach a global millennial audience for social good. Who would miss this opportunity!" proclaimed TWTComedy Co-founder Zoe Friedman.
Confirmed talent to date includes Reggie Watts (Comedy Bang! Bang!), Jake and Amir (College Humor), Greg Fitzsimmons (Big Dog Radio), Josh Wolf (Chelsea Lately), Kevin Pollak (Kevin Pollak's Chat Show, The Usual Suspects), and Paul Mercurio (Writer for The Daily Show with Jon Stewart).
"To help stop a child dying every minute from malaria, Malaria No More welcomes bold new initiatives to fight this disease," said David Bowen, CEO of Malaria No More. "And through this innovative partnership with TWTComedy, we will use the power of humor to heighten awareness and raise funds to help end deaths from malaria."