| Feb. 5, 2013, 4:54 p.m.
By Semaj Itosno, Nairobi, Kenya
The road to Kenya’s digital TV broadcasting is gaining momentum as corporates join in consumer awareness.
Just weeks after a court stopped analogue to digital TV switch over in Nairobi, Samsung has embarked on a promotion that will see consumers get a free decoder for every purchase of a television set enabling them enjoy the benefits of digital TV immediately.
Speaking during the official launch of the consumer promotion, Samsung General Manager, Consumer Electronics, Allan Oyier said all a consumer needs to do is to buy a Samsung TV from as low as Ksh. 23,995 and get a free DStv or GOtv decoder with one month subscription.
The promo, which commenced this week, will run for two months subject to availability of stocks.
“By going digital with this deal, consumers will be able to watch lots of exciting entertainment from either DStv or GOtv,” MultiChoice Kenya General Manager Danny Mucira said.
The bundled offer, worth approximately KSh 68 million, will see consumers get a free fully installed and activated decoder from MultiChoice Kenya with a one month free subscription with every purchase of a Samsung LED or Plasma TV in what is being dubbed as the ‘deal of the season’.
Among the benefits of digital migration are easy access to an increased number of channels, enhanced picture and sound quality.
The court has directed Communication Commission of Kenya to set a date for the switch over in Nairobi afresh in conjunction with Consumers Federation of Kenya (Cofek). Cofek had gone to court to stop CCK from switching off analogue broadcasting in Nairobi by end of December 2012 saying Kenyans were not ready to embrace the change.
CCK and Cofek are yet to agree on the new date.