Officials of MTN Ghana have organised a forum with journalists to present MTN’s business activities in the region and to give them a strategic view of MTN’s initiatives in Ghana.
The company shared its new vision to lead the delivery of a bold new digital world to our customers as well as its new mission to make our customers lives a whole lot brighter. MTN defined five strategic themes as the pillars for achieving its new vision. These include creating and managing stakeholder value, creating a distinct customer experience, driving sustainable growth, transforming the operating model and innovation and best practice.
Explaining the five strategic themes, Cynthia Lumor, MTN Corporate Services Executive stated: “In order to ensure that MTN stays relevant and successful in a fast-paced environment, we must create value for all our stakeholders, both internal and external, in a sustainable way and in accordance with the values and ethics of MTN. We must know our customers well enough to provide them with an end-to-end user experience that they will appreciate MTN for, and we must actively seek opportunities for continued growth in existing and new products and services.” She added that an increasingly capital intensive business requires MTN to increase efficiencies and reduce cost in its operating model.
Discussing such topics as the company’s drive towards digitization, its life changing community investments in the region, new commercial activities and network expansion and improvement initiatives in the region and across the country, Lumor said, ”MTN always has and continues to invest in the network because the network is the core element through which we provide the services customers expect. Improved network quality, ubiquitous distribution and customer service points and relevant innovative products and services are all geared towards providing a distinct experience for our customers. This is the only way we will continue to maintain customer loyalty and remain a leader.”
Lumor also used the opportunity to express its gratitude to the media in the region for the diverse ways in which they have supported the organization in disseminating information on its activities to the public. She added, “most importantly we are happy that you continue to give us feedback that enables us improve our services.”
The Commercial Manager for South East Business District of MTN, Sam Adjei Sah, gave the media some highlights of MTN’s commercial activities in the region. He underscored the importance of the internet and how it could be used to drive development in the region.
Adjei Sah also highlighted the benefits of the MTN Mobile Money Service which he said provided a lot of convenience to subscribers. He said, “we encourage the media as well as the public to embrace the MTN Mobile Money Service to enable them enjoy the full benefits of a cash-lite economy”. He stated that there has been an exponential increase in Mobile Money transactions because of its efficiency, security and speed.”
In attendance at the forum were senior journalists from print, broadcast and online media from Koforidua and the other surrounding districts and towns.
The Eastern Regional Editor’s Forum provided the company with an opportunity to obtain feedback on the organisation’s operations. It follows similar interactions held in Greater Accra, Central, Western, Brong Ahafo and Ashanti Regions earlier this year.
The Corporate Communications and Regulatory teams also visited various stakeholders as part of the regional engagement. The stakeholders include the Regional Minister.