Kenyan marketplace platform now open for farmers in the continent

Selina Wamucii, a Kenyan platform that helps businesses buy and import agricultural produce from any African country is now opened to organized farmers wishing to export to markets worldwide.

The platform enables farmers to control the entire process from growing, harvesting to supplying directly to local markets right in their countries, within Africa (intra-Africa) or even export directly to any market worldwide.

The platform uses technologies including artificial intelligence, data, and algorithms to streamline the extremely fragmented agricultural supply chains across entire Africa.

At present, 52 per cent of all purchase enquiries on the platform originate from African countries.

''We now welcomes farmer groups, associations, processors and cooperatives based in any African country sell their produce directly to a large selection of interested buyers from around the world who are already using our platform”, John Oroko, CEO Selina Wamucii said.

Participants need to be organized in groups of active members with the group having a clear leadership structure in place.

"At Selina Wamucii, we believe all farmers and other producers should be seamlessly connected to markets anywhere in the world regardless of geographical limitations, size of farm, facilities or resources,'' Oroko said.

He added that the  marketplace connects producers to market opportunities regionally and globally, ultimately unlocking opportunities that fuel economic prosperity for millions of farmers and other food producers across the continent. 

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