HerVenture, a business skills training mobile application for women entrepreneurs, recently launched in Kenya by Cherie Blair Foundation for Women and DHL Express is set to help 10 000 women transform their businesses into thriving and sustainable enterprises.
This application’s content, which is available to Android users only on Google Play Store, is provided in bite-sized, easy to understand formats such as swipe-able cards, quizzes and videos. The static content can also be accessed offline.
HerVenture application allows users to find and connect with each other, as well as learn about local business events. “Networks are crucial to women entrepreneurs, and now, during this global pandemic (Coronavirus) connecting women who (are into small to medium enterprises) online is more critical than ever,” Lulu Nunn a senior communications manager at Cherie Blair Foundation for Women told Biztech Africa.
“HerVenture is part of that effort. The application has a networking function so that users in a country can connect and share experiences and best practice.”She said high levels of smartphone penetration in Kenya made this opportunity something that they could take to scale.
“The needs assessment we conducted prior to the development of HerVenture in Kenya shows that the biggest value-add to communities across Africa is in supporting the ‘missing middle’. It is vital to equip women who have the potential to become employers and create wealth in their communities to grow and sustain their businesses,” said Nunn.
The application, which is currently available in Vietnam, Indonesia, Nigeria and now in Kenya, will be piloted in South Africa in the next few months and the Cherie Blair Foundation for Women hopes to bring it to Rwanda in 2021.