“Google Joins Microsoft, Adobe in Pledge to Defend Generative AI Users Against Copyright Disputes”
In a move signaling its undoubted commitment to safeguarding customers, Google announced its intent to defend users of its generative artificial intelligence (AI) systems within Google Cloud and Workspace platforms from accusations of intellectual property violation.
The search giant’s proactive approach aligns with other industry players like Microsoft and Adobe, who also made similar commitments regarding the creative community’s concerns with AI-generated content infringing copyrights.
Google Will Protect Its AI Users Against Accusations Of Copyright Violations
The approach also addresses the case of copyrighted material being used for training large language models (LLMs), which has led to prominent writers, illustrators, and other copyright owners filing lawsuits arguing that similar content generated by AI models violates their legal rights to the data.
Google says it is the first time within the industry that an AI systems developer has offered a comprehensive, two-pronged solution to indemnity that specifically covers both types of claims.
The tech giant’s new policy extends to various software it provides, including the Vertex AI Search development platform and Duet AI system that generates texts and images in Google Workspace and Google Cloud applications.
Google also noted that its indemnity does not apply if users “intentionally” create or use AI-generated output to infringe others’ rights. The company says the caveat ensures that the policy remains well-balanced when it comes to protecting the rights of both content creators and AI users.
However, the press release did not explicitly mention Bard, Google’s widely popular generative AI chatbot program.
It is also worth noting that the recent wave of lawsuits surrounding AI and machine learning models are not targeting the individual end user but the companies behind these systems, such as Google, Microsoft, OpenAI, and Adobe. Defenders of AI argue that using data scraped from the internet to train these systems falls under the provisions of U.S. copyright law.
This begs other questions, like where can the boundary between the use of machine-generated content and copyright infringement be drawn or how to find the right balance between innovation and intellectual property rights.
As generative AI systems become more sophisticated and capable of producing high-quality, human-like content, it is essential to ensure that the rights of content creators and the potential of these advanced technologies are truly considered and respected.
Google Updates SEO Ranking Guidelines To Include AI-Generated Content
Last month, Google updated the wording in its search engine optimization (SEO) playbook with a more inclusive “original and helpful content created for people” term, signifying that the search giant is starting to recognize the influence and abilities of generative AI models in web content creation.
The company is set to deploy a specialized AI discriminator module for content ranking called the generative adversarial network (GAN), which will ask a machine learning model to create content that looks natural while another model is tasked with distinguishing whether the data is human or AI-generated.
Vertex AI Search To Help Healthcare Professionals Pull Clinically Information From Large Databases
Earlier this week, Google Cloud announced a new artificial intelligence-powered search feature that it claims will help medical professionals pull accurate clinical information from various types of medical records.
The feature deployed on Google’s Vertex AI Search can be used by doctors to find valuable information in clinical notes, scanned documents, and electronic health records from a single platform, instead of having to look through troves of data often stored across multiple systems and formats.
The new feature will be offered to health and life sciences organizations through Google’s AI search program which is designed for companies across various industries to conduct sophisticated internet searches across public domains, documents, and other databases.
Google has partnered with Mayo Clinic, Hackensack Meridian Health, and Highmark Health to test out the capabilities of Vertex AI Search for healthcare professionals.