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Eutelsat Communications and Strong Roots Ethiopia Broadcasting Service PLC have concluded a Master Service Agreement for a Ku capacity on a 36 MHz transponder on Eutelsat’s EUTELSAT 8 West B satellite.

The capacity will enable Strong Roots to launch a new free to air DTH platform covering Ethiopia as well as Ethiopian diaspora in zones within the satellite’s footprint, notably the Middle East.

Eutelsat 8 West B is a state-of-the-art satellite with dedicated coverage of Ethiopia on its East beam, and is part of the 7/8° West video neighbourhood, one of the most dynamic in the global satellite TV market

Strong Roots Ethiopia Broadcasting Services PLC is an upcoming player in the Ethiopian broadcast market. Its new DTH Platform will distribute high quality content on news, entertainment, education, kids, documentary, movies and sport in SD or HD.

“As indicated by its name, Strong Roots is striving to put down solid foundations in the broadcast industry in Ethiopia, building its reputation based on quality of service and broad coverage with heartfelt Ethiopian Hospitality,” explained Tsegaye Alemayehu, Chairman of Strong Roots.

“We are proud to add Strong Roots to our line-up, highlighting the dynamic broadcast landscape in Ethiopia and confirming the unparalleled coverage of Eutelsat’s in-orbit assets for the African continent,” said Philippe Oliva, Chief Commercial Officer of Eutelsat.

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