Equity’s mobile virtual network operator (MVNO), Equitel, has launched its fourth generation (4G) services.
Equitel is a multi-channel money product in Kenya offering customers the convenience, accessibility and ease of transacting through a variety of bank channels including ATMs, online banking, bank branches and agents.
The new 4G high-speed broadband network will mean faster speeds to browse, stream, download and upload for customers in line with current market demands.
Commenting on the launch of the new 4G service, Finserve Africa Managing Director, Lanre Bamisebi, who is also the Equity Group IT and Operations Director, noted that the upgrade would enhance customer experience, more so in the current environment where customers are working from home and require better connectivity.
“The new Equitel 4G SIM will address the issues of slow internet connection and limited data coverage,” said Lanre. Equitel has put in place attractive data bundle offers to allow customers to enjoy the new 4G experience.
“As part of the launch, we are offering a100% bonus to our customers by doubling their data bundles. We expect this to significantly accelerate our revenue growth and grow our active customer base,” added Lanre.
During Equity Group’s Q1 2021 results announcement, Equitel registered a 14% growth in customer transactions from 65.4 million in Q1 2020 to 74.8 million in Q1 2021, while the value of transactions grew by 163% from Kshs. 160.5 billion in Q1 2020 to Kshs. 421.8 billion in Q1 2021.
The new Equitel 4G SIM cards are already available across all Equity branches countrywide. To acquire the new Equitel 4G SIM, customers need to visit their nearest Equity branch where an Equitel representative will assist them.