Australia’s Skyfii Limited, a data analytics and marketing services company, has finalised a Master Services Agreement (MSA) with Woolworths of South Africa (Woolworths Group) and has already rolled out services to 126 Woolworths Group owned and operated stores. Skyfii announced on March 28th that it was in advanced negotiations to finalise a MSA with an unnamed group and had already rolled out its services to 89 stores.
The South African based group is a leading international retailer with operations in 14 countries and owns and operates over 1,300 large format stores. In Australia, Woolworths Group owns and operates household names such as David Jones and the Country Road Group (Country Road, Mimco, Trenery, Witchery).
The MSA will see Skyfii rollout its IO Software as a Service (SaaS) platform subscription services across approximately 500 stores initially over a three-year period, with an option to extend for a further two years. This follows an extensive competitive pilot programme.
The roll out of data analytics and marketing services to Woolworths Group is in line with Skyfii’s continued international growth in the retail vertical segment and follows closely behind the Company’s recent deals won with a premium UK food chain, One Five One Property in Australia, Aliansce Shopping Centre Group in Brazil and Durham University in the United Kingdom.
Woolworths Group’s Head of IT Infrastructure, Jay Meyer commented, “We are very pleased to announce our partnership with Skyfii, who’ve shown a high level of professionalism throughout the competitive tender process to be Woolworths Group’s preferred analytics partner. This type of sophisticated data analytics and customer engagement tools for venues is the future of retail and will enable us to make informed, data-led business decisions, while improving customer experiences.”
It has been the focus of Woolworths Group to be on the forefront of delivering a more personalised shopper experience. By using Skyfii’s product suite, Woolworths Group will be able to deliver just this – gaining insights and marketing tools revolutionising the retail world.
Wayne Arthur, Skyfii CEO commented, “We are delighted to be rolling out Skyfii’s IO platform with this flagship customer and a global market leader in the large format retail segment. The data and insights that are captured through our subscription based IO platform are now enabling Woolworths Group’s stores across the group to gain deeper insights into their store performance.
“On a practical level, this will provide Woolworths Group with the ability to better optimise traffic flow through its stores and with richer data, have the ability to provide tailored offers and more personalised services to their customers. We are excited to conclude the initial roll-out and look to extend our relationship across all global markets with the Woolworths Group.”