Aptronics awarded VMware Principal Partner Status

Aptronics, a Johannesburg-based ICT solutions and services provider, announced on Monday 30 March 2020 that that it has achieved VMware Principal Partner Status. 

The status, which is part of the newly-launched VMware Partner Connect programme, is set to offer a simplified and flexible mechanism by which partners can engage with the company.

As a Principal Partner, Aptronics will be able to assist customers to identify and implement the perfect VMware solution for their needs.

The VMware Principal Partner Status is only awarded to partners who have achieved the Master Services Competency across different strategic IT priorities or who have attained VMware Cloud Verified status, the company said.

“We have been a VMware partner for a number of years and are delighted that we have achieved Principal Partner status,” Richard Blewitt, Aptronics sales director, said in a statement.


“Our focus as a trusted solutions provider for IT solutions and services has always been to deliver solutions that fit a client’s needs, while helping them build a future ready business," Blewitt added.

Superior skills 

According to Blewitt, this status further assures  customers that working with Aptronics equals to working with a company that possesses superior skills and knowledge around the VMware solution sets.

Michael Wilson, senior manager of VMware Sub-Saharan Africa Channel, also commented on the milestone achievement.

“Aptronics are an important partner to VMware, their commitment to us as a vendor. Their passion and consistent quality of technical support around our services has paved the way for them to become a Principal Partner,” he said.

“Through our Partner Connect programme, we are striving to ensure that our partners differentiate themselves by delivering on their strengths. Looking ahead we want our joint customers to select partners on what they deem the most important capabilities needed to deliver on their needs,” Wilson pointed out.

Principal Partners that have attained the highest recognition within the VMware Partner Connect programme, and had to attain very specific cross industry solution competencies. They also have to prove project delivery performance, and attach Master Services competencies, the Randburg-based company explained.

These partners are able to tap into a host of VMware benefits, including field sales engagement, educational co-investment, deployment incentives, development funds, preferable margins and deal registration benefits, it added.

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