Africa lags smartphone market

MOBILE

|
Image: By BizTechAfrica
Africa lags smartphone market

Smartphone users, making up only 13% of the world’ s mobile users, are generating two-thirds of the world’ s mobile traffic. This data traffic is expected to increase by 700% on average per user over the next five years.

This is according to new research by Informa Telecoms & Media.

Informa Telecoms & Media estimates that is average traffic per smartphone user currently 85MB per month. The iPhone is the highest-traffic-generating device followed by Android devices.

The highest smartphone traffic comes from South Korea and Japan, with respective values of 271MB/month and 199MB/month expected in 2010, which is 2-3 times higher than the global average.

In contrast, the reseaerchers said, smartphones remain a status symbol for the majority of users in emerging markets. There, cellphone users who still use cellular networks largely for voice and SMS rather than to access mobile data services.

As a result, average traffic per user in these regions is not expected to exceed 43MB/Month in 2010 and could be as low as 13MB/month in some African countries.

The low penetration of mobile broadband networks, the lack of compelling local content and the proliferation of prepaid subscribers are among the reasons why smartphone ATPU in emerging markets will lag behind this in developed regions.

Informa expects the number of smartphone users to reach almost 1.4 billion by the end of 2015, which will represent about 30% of total mobile subscribers worldwide. While in some markets, such as Japan, Western Europe and North America, more than 70% of all mobile subscribers will be using smartphones by the end of 2015, some emerging markets, including Africa, India and some countries in Latin America, will have less than 15% by that time.

Currently, Africa and India have the lowest smartphone penetration levels, with penetration in Africa only at 5.1%.  

On the question of cellphone penetration in general, Nick Jotischky, principal analyst at Informa Telecoms and Media, said in a recent statement: SIM penetration still remains under 20% in a few parts of the continent, but even where penetration reaches the 50% mark, in rural areas penetration is in most cases below 10%. This represents a problem when two thirds of the continent's population resides in rural Africa.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

African wireless to benefit from Fortinet’s Meru acquisition

Enterprises looking to boost their wireless network security, capacity and control are set to benefit from Fortinet’s pending acquisition of Meru Networks, says the Fortinet Africa team. Read More

BlackBerry makes $137m from software, technology licensing in 3 months

BlackBerry Limited this week reported its financial results for the three months ended May 3 this year, showing earnings of $137 million from software and technology licensing revenue. Read More

Broadband a GDP enabler: MainOne

Broadband has a key role to play as an enabler to increase employment and grow GDP, MainOne CEO Funke Opeke told the recent Commonwealth Broadband Forum held in Abuja. Read More

BICS reports explosion in LTE roaming

BICS, a global wholesale carrier for voice, mobile data and capacity services, says it has witness a rapid increase in LTE roaming traffic over its market-leading IPX network.  Read More

BlackBerry Leap launched in Nigeria

BlackBerry Limited has launched its latest device, the BlackBerry Leap, in Nigeria.  Read More

Late night mobile car searches skyrocket in Ghana

80% of new car customers and almost 100% of used car customers begin their car shopping experience online, often late in the evening via mobile, says online vehicle marketplace Carmudi.  Read More

Smile Communications selects Ericsson for 4G/LTE managed service

Ericsson is to manage operations and maintenance for Smile Communications in Nigeria, Tanzania, Uganda and Democratic Republic of Congo. Read More

Airtel names Yaya Toure as new brand ambassador

Bharti Airtel Africa has announced Yaya Touré as the new African face for its upcoming continental campaign.   Read More

Q1 mobile subscriptions in Africa hit 910m

In Q1 of this year, total number of new mobile subscriptions in Africa moved up to about 910 million including 21 million new subscriptions, the latest Ericsson Mobility Report has shown.   Read More

Infinix Mobility showcases Zero 2 smartphone in Nigeria

A leader in the manufacturing of trendy smartphones, Infinix Mobility Limited, has unveiled the Infinix Zero 2 smartphone into the Nigerian market. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

IHS plans to inject fresh $500m to grow capacityIHS plans to inject fresh $500m to grow capacity

Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.