Orange ups battle for data market share

MOBILE

|
Image: Mickael Ghossein. By BiztechAfrica
Mickael Ghossein

By Semaj Itosno, Nairobi, Kenya

Integrated telecommunications company Orange has intensified its data market penetration efforts with launch of its new 3G wi-fi modem.

The move takes battle for Kenya’s mobile data market a notch higher as other operators have also been unveiling offer after offer to woo customers.

The high speed data product dubbed Domino is a plug and play device targeting data users on the move and provides shared internet to up to 5 users.

The Domino will retail at Ksh 9,999 and comes with a 2GB data bundle for prepaid customers.

According to company CEO, Mickael Ghossein, the new modem, running on Orange’s 3G network, will be able to support up to five users within a transmitting radius of 20 metres.

“This is a sector that contributes close to 20% of the country’s GDP. Orange is therefore obliged to play its role to support this important sector with the provision of varied data connectivity options, dependent on the nature of their business and processes,” he said.

According to the latest industry statistics released by industry regulator, Communications Commission of Kenya for the third January-March 2012 quarter, the total number of broadband subscriptions increased tremendously to 651,738 up from 131,829 posted the previous quarter, with the growth being attributed to increased subscriptions of GSM, 3G.

Telkom Kenya’s current subscriber base stands at approximately 2.5 million customers.

“The company’s focus is now on data services and as our innovation and research continues to increasingly address customer-oriented needs, we will continue to give better data services like the Domino,” said Ghossein, adding that the innovative product and service offering from Orange was anchored on the firm’s heavy investment on broadband infrastructure.

Orange customers will be able to purchase already existing prepaid and post paid data bundles or the unlimited data offerings to top up this device that comes with a longer battery life, very much in positive contrast to similar tethered devices in the market. 

Orange customers will also be able to earn Ziada (Swahili for extra) points from using this modem that comes with parental control features.

“Our customers will be able to redeem points earned for free calls, SMSs as well as devices,” said Ghossein on the Orange Ziada loyalty programme that was revamped in the first quarter of this year, to cater for individual and distinct communication needs and patterns of Orange customers. 

Telkom Kenya also recently doubled its modem capacity with the introduction of a 42 mega bits per second (mbps).

In late June this year, Airtel slashed price of its modem by over half to grab more Internet users from rivals.

Airtel is now retailing its 21 megabytes per second Mbs modem at USD23 down from USD53, while the 7.2Mbs modems is retailing at USD12, a 50% drop.

Currently, Airtel is placed third in the mobile data sector, after Safaricom and YuMobile, with a 10% market share as of December 2011.

Safaricom, whose mobile data market share as of December 2011 stood at 77.1%, has a 7.2Mbs modem going for USD23.

Its 21Mbs modem, on the other hand, costs Ksh9, 999 (USD118) and comes bundled with 20 gigabytes of data.

Fourth-placed Telkom Kenya is selling its 3G+ 3.1Mbs modem retailing for USD47 while its 21Mbs device is going for USD23.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Airtel, Ericsson extend partnership with LTE deployment in Gabon

Airtel Gabon has partnered with Ericsson for the deployment of next generation LTE technology and mobile network transformation.  Read More

Afmobi promises Nigerians jobs with offline platform

A team of experts at Afmobi Nigeria have designed a wireless platform that will create jobs or make Nigerians entrepreneurs through a plethora of fun apps, games, movie, music, pictures and business content hosted on a ‘magical fun box’ called Palmplay offline TM. Read More

The hospital of tomorrow uses mobile

Aruba Networks discusses how mobile technology is creating a radical shift in the future of healthcare. Read More

MNOs prefer paying fines to compliance, says NCC

The NCC has expressed disgust at the attitude of mobile network operators (MNOs) in Nigeria when it comes to compliance.    Read More

Safaricom announces new suite of data products

Safaricom has announced a suite of new data products that will offer its subscribers access to faster data more conveniently. Read More

African wireless to benefit from Fortinet’s Meru acquisition

Enterprises looking to boost their wireless network security, capacity and control are set to benefit from Fortinet’s pending acquisition of Meru Networks, says the Fortinet Africa team. Read More

BlackBerry makes $137m from software, technology licensing in 3 months

BlackBerry Limited this week reported its financial results for the three months ended May 3 this year, showing earnings of $137 million from software and technology licensing revenue. Read More

Broadband a GDP enabler: MainOne

Broadband has a key role to play as an enabler to increase employment and grow GDP, MainOne CEO Funke Opeke told the recent Commonwealth Broadband Forum held in Abuja. Read More

BICS reports explosion in LTE roaming

BICS, a global wholesale carrier for voice, mobile data and capacity services, says it has witness a rapid increase in LTE roaming traffic over its market-leading IPX network.  Read More

BlackBerry Leap launched in Nigeria

BlackBerry Limited has launched its latest device, the BlackBerry Leap, in Nigeria.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Batswana dragging feet in digital migration Batswana dragging feet in digital migration

More than a month after the deadline for the digital migration from analogue television, few people have shown any pronounced enthusiasm in entering the new digital TV realm. 

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.

COMPANY NEWS

MTN Business App of the Year submissions closed

Entries for the annual MTN Business App of the Year Awards taking place on 13 August in Johannesburg have closed, and an expert panel of judges that is adjudicating ...