Orange ups battle for data market share
MOBILE| Aug. 10, 2012, 8:37 a.m.
By Semaj Itosno, Nairobi, Kenya
Integrated telecommunications company Orange has intensified its data market penetration efforts with launch of its new 3G wi-fi modem.
The move takes battle for Kenya’s mobile data market a notch higher as other operators have also been unveiling offer after offer to woo customers.
The high speed data product dubbed Domino is a plug and play device targeting data users on the move and provides shared internet to up to 5 users.
The Domino will retail at Ksh 9,999 and comes with a 2GB data bundle for prepaid customers.
According to company CEO, Mickael Ghossein, the new modem, running on Orange’s 3G network, will be able to support up to five users within a transmitting radius of 20 metres.
“This is a sector that contributes close to 20% of the country’s GDP. Orange is therefore obliged to play its role to support this important sector with the provision of varied data connectivity options, dependent on the nature of their business and processes,” he said.
According to the latest industry statistics released by industry regulator, Communications Commission of Kenya for the third January-March 2012 quarter, the total number of broadband subscriptions increased tremendously to 651,738 up from 131,829 posted the previous quarter, with the growth being attributed to increased subscriptions of GSM, 3G.
Telkom Kenya’s current subscriber base stands at approximately 2.5 million customers.
“The company’s focus is now on data services and as our innovation and research continues to increasingly address customer-oriented needs, we will continue to give better data services like the Domino,” said Ghossein, adding that the innovative product and service offering from Orange was anchored on the firm’s heavy investment on broadband infrastructure.
Orange customers will be able to purchase already existing prepaid and post paid data bundles or the unlimited data offerings to top up this device that comes with a longer battery life, very much in positive contrast to similar tethered devices in the market.
Orange customers will also be able to earn Ziada (Swahili for extra) points from using this modem that comes with parental control features.
“Our customers will be able to redeem points earned for free calls, SMSs as well as devices,” said Ghossein on the Orange Ziada loyalty programme that was revamped in the first quarter of this year, to cater for individual and distinct communication needs and patterns of Orange customers.
Telkom Kenya also recently doubled its modem capacity with the introduction of a 42 mega bits per second (mbps).
In late June this year, Airtel slashed price of its modem by over half to grab more Internet users from rivals.
Airtel is now retailing its 21 megabytes per second Mbs modem at USD23 down from USD53, while the 7.2Mbs modems is retailing at USD12, a 50% drop.
Currently, Airtel is placed third in the mobile data sector, after Safaricom and YuMobile, with a 10% market share as of December 2011.
Safaricom, whose mobile data market share as of December 2011 stood at 77.1%, has a 7.2Mbs modem going for USD23.
Its 21Mbs modem, on the other hand, costs Ksh9, 999 (USD118) and comes bundled with 20 gigabytes of data.
Fourth-placed Telkom Kenya is selling its 3G+ 3.1Mbs modem retailing for USD47 while its 21Mbs device is going for USD23.
MORE MOBILE NEWS
New smartphone enters Kenyan marketGiant smartphone maker Gionee is all set to launch its smartphones in the Kenyan market on Monday. Read More
NCC declares MTN winner of 2.6GHz spectrumThe Nigerian Communications Commission has declared MTN as winner of its latest auction for a frequency spectrum licence for the 2.6GHz band. Read More
Surfline Ghana to celebrate customers with appreciation weekSurfline Communications is set to kick-start its Customer Appreciation Week with a commitment to continuing offering customers and businesses first-rate customer service. Read More
MTN names new Group President & CEOMTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO. Read More
Airtel, Tigo Ghana sanctioned in NCA 3G ReportGhana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network. Read More
Surfline Ghana partners this year’s MOBEXSurfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More
New Airtel Premier Retail shop opens at the Achimota MallAirtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More
MTN Rwanda launches youth campaignMTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More
Internet of Things to overtake mobile phones by 2018: Ericsson Mobility ReportEricsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSTigo, JI and GES equip teachers on child online protection initiative
Tigo, in partnership with J Initiative (JI), a youth focused non-governmental organisation in Ghana, have committed to protecting children online through policy advocacy, awareness creation, public education ...