Orange ups battle for data market share
MOBILE| Aug. 10, 2012, 8:37 a.m.
By Semaj Itosno, Nairobi, Kenya
Integrated telecommunications company Orange has intensified its data market penetration efforts with launch of its new 3G wi-fi modem.
The move takes battle for Kenya’s mobile data market a notch higher as other operators have also been unveiling offer after offer to woo customers.
The high speed data product dubbed Domino is a plug and play device targeting data users on the move and provides shared internet to up to 5 users.
The Domino will retail at Ksh 9,999 and comes with a 2GB data bundle for prepaid customers.
According to company CEO, Mickael Ghossein, the new modem, running on Orange’s 3G network, will be able to support up to five users within a transmitting radius of 20 metres.
“This is a sector that contributes close to 20% of the country’s GDP. Orange is therefore obliged to play its role to support this important sector with the provision of varied data connectivity options, dependent on the nature of their business and processes,” he said.
According to the latest industry statistics released by industry regulator, Communications Commission of Kenya for the third January-March 2012 quarter, the total number of broadband subscriptions increased tremendously to 651,738 up from 131,829 posted the previous quarter, with the growth being attributed to increased subscriptions of GSM, 3G.
Telkom Kenya’s current subscriber base stands at approximately 2.5 million customers.
“The company’s focus is now on data services and as our innovation and research continues to increasingly address customer-oriented needs, we will continue to give better data services like the Domino,” said Ghossein, adding that the innovative product and service offering from Orange was anchored on the firm’s heavy investment on broadband infrastructure.
Orange customers will be able to purchase already existing prepaid and post paid data bundles or the unlimited data offerings to top up this device that comes with a longer battery life, very much in positive contrast to similar tethered devices in the market.
Orange customers will also be able to earn Ziada (Swahili for extra) points from using this modem that comes with parental control features.
“Our customers will be able to redeem points earned for free calls, SMSs as well as devices,” said Ghossein on the Orange Ziada loyalty programme that was revamped in the first quarter of this year, to cater for individual and distinct communication needs and patterns of Orange customers.
Telkom Kenya also recently doubled its modem capacity with the introduction of a 42 mega bits per second (mbps).
In late June this year, Airtel slashed price of its modem by over half to grab more Internet users from rivals.
Airtel is now retailing its 21 megabytes per second Mbs modem at USD23 down from USD53, while the 7.2Mbs modems is retailing at USD12, a 50% drop.
Currently, Airtel is placed third in the mobile data sector, after Safaricom and YuMobile, with a 10% market share as of December 2011.
Safaricom, whose mobile data market share as of December 2011 stood at 77.1%, has a 7.2Mbs modem going for USD23.
Its 21Mbs modem, on the other hand, costs Ksh9, 999 (USD118) and comes bundled with 20 gigabytes of data.
Fourth-placed Telkom Kenya is selling its 3G+ 3.1Mbs modem retailing for USD47 while its 21Mbs device is going for USD23.
MORE MOBILE NEWS
Vodafone Foundation donates to two health institutions in AccraVodafone Foundation Ghana has made separate financial donations to the Anatomy Department of the University of Ghana Medical School and the Cardiothoracic Centre all at Korle Bu Teaching Hospital in Accra. Read More
TNM SMS Soccer promotion hands CAF-bound team K9.3mMalawi’s representatives in this year’s CAF Champions League competition emerged the top earner with K9.3 million in the Sapota Mapeto promotion, an SMS initiative by TNM aimed at assisting clubs achieve financial sustainability. Read More
Mobile commerce changes the game for retailers in AfricaThe rapid evolution in the capabilities of mobile phones is revolutionising the retail space, and the concept of mobile commerce or mCommerce has become a central focus in the digital strategies of many retailers, says Wipro. Read More
Orange rolls out 3G network to 14 more areas of KenyaOrange has added 14 more urban centres to its 3G network as it moves to consolidate its data services business in the new financial year. Read More
Orange, title partner of the Africa Cup of Nations in Equatorial GuineaOrange is once again the title sponsor of the Orange Africa Cup of Nations, which kicks off in Equatorial Guinea this weekend. Read More
Kenya’s smartphone owners turn to insuranceKenyan smartphone owners are fast adopting specialized insurance to cover loss, theft or damage to their devices, reports Kenya Orient Insurance. Read More
Globacom win ‘changed my life’, says farmerGlobacom has presented N1 million each to lucky subscribers, including a 50-year-old farmer who just came out of detention for a minor traffic offence, and a musician in the ongoing N120 million Glo Overload promotion. Read More
Gabon’s vast campaign to register mobile users gets underwayGabon mobile operators Airtel, Moov, Azur and Libertis are currently involved in a vast campaign to register their subscribers to ensure that they comply with the law as set out by ARCEP, the country's regulator. Read More
MTN Ghana: no change in scratch card priceMTN Ghana says it has noted with concern the individual actions of some of its retailers to increase the prices of its scratch cards by various percentages. Read More
Tigo supports three young social entrepreneurs with laptopsTech needs Girls, IT4Teens and the Street Library Academy have each received five laptops from Tigo to enable them reach out to more children in deprived communities. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSAlbany CTG, Microsoft, collaborate on School of Government Program
The University at Albany’s Center for Technology in Government (CTG) has announced its collaboration with Microsoft Corporation to deliver executive level training to government leaders in Africa ...VMware reports fourth quarter and full year 2014 results
VMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014.