Orange ups battle for data market share
MOBILE| Aug. 10, 2012, 8:37 a.m.
By Semaj Itosno, Nairobi, Kenya
Integrated telecommunications company Orange has intensified its data market penetration efforts with launch of its new 3G wi-fi modem.
The move takes battle for Kenya’s mobile data market a notch higher as other operators have also been unveiling offer after offer to woo customers.
The high speed data product dubbed Domino is a plug and play device targeting data users on the move and provides shared internet to up to 5 users.
The Domino will retail at Ksh 9,999 and comes with a 2GB data bundle for prepaid customers.
According to company CEO, Mickael Ghossein, the new modem, running on Orange’s 3G network, will be able to support up to five users within a transmitting radius of 20 metres.
“This is a sector that contributes close to 20% of the country’s GDP. Orange is therefore obliged to play its role to support this important sector with the provision of varied data connectivity options, dependent on the nature of their business and processes,” he said.
According to the latest industry statistics released by industry regulator, Communications Commission of Kenya for the third January-March 2012 quarter, the total number of broadband subscriptions increased tremendously to 651,738 up from 131,829 posted the previous quarter, with the growth being attributed to increased subscriptions of GSM, 3G.
Telkom Kenya’s current subscriber base stands at approximately 2.5 million customers.
“The company’s focus is now on data services and as our innovation and research continues to increasingly address customer-oriented needs, we will continue to give better data services like the Domino,” said Ghossein, adding that the innovative product and service offering from Orange was anchored on the firm’s heavy investment on broadband infrastructure.
Orange customers will be able to purchase already existing prepaid and post paid data bundles or the unlimited data offerings to top up this device that comes with a longer battery life, very much in positive contrast to similar tethered devices in the market.
Orange customers will also be able to earn Ziada (Swahili for extra) points from using this modem that comes with parental control features.
“Our customers will be able to redeem points earned for free calls, SMSs as well as devices,” said Ghossein on the Orange Ziada loyalty programme that was revamped in the first quarter of this year, to cater for individual and distinct communication needs and patterns of Orange customers.
Telkom Kenya also recently doubled its modem capacity with the introduction of a 42 mega bits per second (mbps).
In late June this year, Airtel slashed price of its modem by over half to grab more Internet users from rivals.
Airtel is now retailing its 21 megabytes per second Mbs modem at USD23 down from USD53, while the 7.2Mbs modems is retailing at USD12, a 50% drop.
Currently, Airtel is placed third in the mobile data sector, after Safaricom and YuMobile, with a 10% market share as of December 2011.
Safaricom, whose mobile data market share as of December 2011 stood at 77.1%, has a 7.2Mbs modem going for USD23.
Its 21Mbs modem, on the other hand, costs Ksh9, 999 (USD118) and comes bundled with 20 gigabytes of data.
Fourth-placed Telkom Kenya is selling its 3G+ 3.1Mbs modem retailing for USD47 while its 21Mbs device is going for USD23.
MORE MOBILE NEWS
Samsung showcases biometric scanner-enabled Galaxy Tab SSamsung Electronics has announced the availability of its new flagship tablet, the Galaxy Tab S, in Nigeria. Read More
MTN Cameroon launches youth development programmeMTN Cameroon has announced the launch of the YEP programme to develop Cameroonian youths. Read More
Orange, Emmaüs International launch phone recycling facility in AbidjanOrange and Emmaüs International have launched a fifth mobile collection facility in Africa, in Abidjan, Côte d’Ivoire. Read More
Mobile device greenhouse gas emissions surgeSmartphone charging will consume almost 14,000 Gigawatt-hours of dirty energy by 2019, says a new report. Read More
Airtel DRC, UN team up to launch social programmesMobile operator Airtel DRC has teamed up with the United Nations Development Programme (PNUD) and a local bank, Rawbank, to launch a series of social programmes aiming at improving the lives of rural Congolese people. Read More
MTN Ghana supports Asafotufiami FestivalMTN has donated five thousand Ghana Cedis and assorted items to the Chief and people of Ada as part to its contribution to the Asafotufiami Festival. Read More
4G LTE: more than 1 in 5 active mobile connections by 2019A new report from Juniper Research forecasts a rapid uptake of 4G LTE mobile technology in the next five years, with active connections crossing the 1 billion mark in 2017 and reaching 1.8 billion by 2019. Read More
Mobile technologies catalysts for development in SenegalAlcatel Lucent is participating in a mobile-based anti-diabetes campaign in Senegal. Read More
Ghana resolves to improve QoSThe Government of Ghana has announced strict punitive measures to be taken against operators whose services fall below the expected quality of service levels. Read More
Vodafone Ghana appoints new Chief Marketing OfficerVodafone Ghana has appointed Agnes Emefa Essah as its new Chief Marketing Officer (CMO). Read More
FEATURED STORYSafaricom-Equity battle for mobile banking hots up
Equity bank's entry to the mobile banking and telephony industry is still hanging in the balance with London-based global association of mobile operators (GSMA) calling for independent audit.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.