Olekard on awareness campaign
INNOVATIONSJohn Churu, Gaborone, Botswana | Aug. 24, 2012, 11:19 a.m.
By John Churu, Gaborone, Botswana
Botswana’s intended public transport integration has come full circle with the proponents of the ambitious project taking the project to the people.
Olekard took to the streets of Gaborone this week to highlight its new public transport card that will take care of fares to be paid by passengers in buses and taxes in and around Gaborone.
This week saw Pule Mmolotsi and his team doing public appearances in earnest as they try to sell the ambitious transport integration project to the people.
As reported earlier on biztechafrica.com; “Mmolotsi is the CEO and founder of Olekard, a company that came up with a plan to introduce prepaid public transport system in Botswana.
In an exclusive interview with biztechafrica.com, Mmolotsi said: “The Olekard prepaid card will be given for free to commuters. What the commuters will have to do is to load money on to the card from selected participating vendors or agents, and presto! Off they go.”
In order to complete the system, transport owners will have to install a device in their buses which will communicate with the card in question. According to the inventor, the device is called a UID device or Unique Identification Device.
The team started with campaigns, punctuated by music and dance, at the Gaborone bus rank where a throng of curious onlookers jostles for first row seats to get to see what Olekard had to offer. People got their details filled on forms as they received free Olekard cards to be used on their test route between Mochudi and Gaborone.
Mmolotsi told biztechafrica that the response was encouraging. “The whole thing is that the public is responding positively as this is a good thing to come up with something that people will readily appreciate.”
He added that the campaign was originally carried through the social media but he explains that “now we are doing it physically”.
MORE INNOVATIONS NEWS
ITU beckons Nigerian innovators, SMEsITU Telecom World 2015 will be an opportunity for innovators in Nigeria to showcase their creative and business acumen. Read More
Samsung unveils SUHD TV in NigeriaSamsung Electronics West Africa has introduced the world’s first Curved SUHD TV to Nigerian consumers at a launch organised to unveil its new range of Ultra High Definition televisions. Read More
Two startups win funding in FinTech for Agriculture 2015Village Capital has announced the first winners of its innovative program, East Africa: FinTech for Agriculture 2015. Read More
think incubator welcomes four new tech start upsTech incubator think today announced four new entrants to its incubator as part of a new think Accelerated program. Read More
KECOBO, Microsoft 4Afrika develop online IP registration systemInnovators and developers are being encouraged to test a new prototype IP registration system developed by Microsoft 4Afrika and the Kenya Copyright Board (KECOBO). Read More
Botswana’s Tendekayi Katsiga makes 2015 Tech-I finalistsUS President Barak Obama is expected to be a guest of honour at the2015 GIST Tech-I finalists event to be held in Nairobi, Kenya. Botswana is being represented in the competition by Tendekayi Katsiga who managed to make it into the elite top 30 list. Read More
Solar innovation to solve water purification problemsThe recent Standard Bank Water 4 Africa challenge has awarded first prize of US$5,000 to the innovative MAJI 1200 water purification system. Read More
Fundi bots develops robots to irrigate Ugandan farmsAn enterprising Ugandan youth has developed an automated irrigation system that helps busy farmers in monitoring and irrigating farms at the touch of a button. Read More
Over 200 applications for Safaricom Spark venture fundOver 200 Kenyan start-ups have submitted enquiries and applications for the Safaricom Spark Venture Fund, with applications now going into the short-list phase. Read More
Deaftronics and EmPowered nominated for Tech-I competitionThe Botswana Innovation Hub has announced the nomination of two technology entrepreneurship start-up companies, Deaftronics and EmPowered as semi-finalists in the Technology Idea (Tech-1) 2015 competition. Read More
FEATURED STORYKenyan SACCOS riding on innovation to attract customers
As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.