Olekard on awareness campaign
INNOVATIONSJohn Churu, Gaborone, Botswana | Aug. 24, 2012, 11:19 a.m.
By John Churu, Gaborone, Botswana
Botswana’s intended public transport integration has come full circle with the proponents of the ambitious project taking the project to the people.
Olekard took to the streets of Gaborone this week to highlight its new public transport card that will take care of fares to be paid by passengers in buses and taxes in and around Gaborone.
This week saw Pule Mmolotsi and his team doing public appearances in earnest as they try to sell the ambitious transport integration project to the people.
As reported earlier on biztechafrica.com; “Mmolotsi is the CEO and founder of Olekard, a company that came up with a plan to introduce prepaid public transport system in Botswana.
In an exclusive interview with biztechafrica.com, Mmolotsi said: “The Olekard prepaid card will be given for free to commuters. What the commuters will have to do is to load money on to the card from selected participating vendors or agents, and presto! Off they go.”
In order to complete the system, transport owners will have to install a device in their buses which will communicate with the card in question. According to the inventor, the device is called a UID device or Unique Identification Device.
The team started with campaigns, punctuated by music and dance, at the Gaborone bus rank where a throng of curious onlookers jostles for first row seats to get to see what Olekard had to offer. People got their details filled on forms as they received free Olekard cards to be used on their test route between Mochudi and Gaborone.
Mmolotsi told biztechafrica that the response was encouraging. “The whole thing is that the public is responding positively as this is a good thing to come up with something that people will readily appreciate.”
He added that the campaign was originally carried through the social media but he explains that “now we are doing it physically”.
MORE INNOVATIONS NEWS
BIH and SaiS bring Demola to BotswanaThe Botswana Innovation Hub (BIH) has brought to the country, together with Southern African Innovation Support (SaiS) programme and Demola bring the Demola Collaboration in Southern Africa Workshop, to be held at the Lansmore hotel in the capital. Read More
Malawi uses ICT to promote public health messages in interactive radio drama campaignMalawi has developed an innovative and highly successful interactive communications campaign in a quest to solve problems surrounding public health in the country. Read More
2015 Youth mHealth Innovation competition now onBotswana’s 2015 mHealth Innovation Competition has been launched with much promise from those taking part to excel beyond limit. Read More
Two African leaders unite to boost innovation on the continentThe UCT Graduate School of Business and MTN have formed a multi-million rand partnership to catalyse sustainable innovation in emerging markets. Read More
Africa 118 launches online business directoryYou can now find local services in Uganda at the click of the button, with the launch of Africa 118’s online directory. Read More
Agriculture startups stand to win $50,000 each in seed fundingInnovators have two weeks left to apply for an accelerator programme for agriculture in East Africa. Read More
Airtel, UP Magazine to award key change-makersAirtel has partnered with UP Magazine to launch a first of its kind awards to reward innovative elements in Kenyan society. Read More
MasterCard launches $50m fund to boost rural financial servicesThe MasterCard Foundation has launched a US$50 million challenge fund to improve the lives of smallholder farmers by enabling businesses to begin or expand financial services in rural areas of Sub-Saharan Africa. Read More
Ghanaian startup Beam heads for Seedstars World FinalSeedstars World, the most exclusive startup competition for emerging markets and fast growing startups, is bringing Ghana-based startup Beam to Geneva for its Final Event on February 4. Read More
FEATURED STORY2bn priced out of internet access
A new report from the Alliance for Affordable Internet shows that the price of broadband remains prohibitive for billions in developing and emerging countries, with women and rural dwellers hardest hit.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSMicrosoft 4Afrika launches Biz4Afrika online SME hub
Microsoft 4Afrika used the opening of the Connected East Africa event in Diani, Kenya today to launch Biz4Afrika, an online hub providing Kenyan small and medium enterprises ...