Olekard on awareness campaign

INNOVATIONS

|
Image: Pule Mmolotsi. By John Churu
Pule Mmolotsi

By John Churu, Gaborone, Botswana

Botswana’s intended public transport integration has come full circle with the proponents of the ambitious project taking the project to the people.

Olekard took to the streets of Gaborone this week to highlight its new public transport card that will take care of fares to be paid by passengers in buses and taxes in and around Gaborone.

This week saw Pule Mmolotsi and his team doing public appearances in earnest as they try to sell the ambitious transport integration project to the people.

As reported earlier on biztechafrica.com; “Mmolotsi is the CEO and founder of Olekard, a company that came up with a plan to introduce prepaid public transport system in Botswana.

In an exclusive interview with biztechafrica.com, Mmolotsi said: “The Olekard prepaid card will be given for free to commuters. What the commuters will have to do is to load money on to the card from selected participating vendors or agents, and presto! Off they go.”

In order to complete the system, transport owners will have to install a device in their buses which will communicate with the card in question. According to the inventor, the device is called a UID device or Unique Identification Device.

The team started with campaigns, punctuated by music and dance, at the Gaborone bus rank where a throng of curious onlookers jostles for first row seats to get to see what Olekard had to offer. People got their details filled on forms as they received free Olekard cards to be used on their test route between Mochudi and Gaborone.

Mmolotsi told biztechafrica that the response was encouraging. “The whole thing is that the public is responding positively as this is a good thing to come up with something that people will readily appreciate.”

He added that the campaign was originally carried through the social media but he explains that “now we are doing it physically”.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INNOVATIONS NEWS

New sustainable housing from Innovation Hub

Botswana Innovation Hub has unveiled a prototype Sustainable Housing unit that has the potential to significantly improve the lives of people through its rapid deployment, solar renewable lighting, rain water catchment and use of local materials as value additions. Read More

Microsoft drives local innovation in North Africa

At this year’s Global Entrepreneurship Summit (GES) in Morocco, Microsoft has signed a new strategic alliance with Tunisian startup Saphon Energy and introduced the first round of 50 women entrepreneurs to go through its Cloud Startup Academy. Read More

Philips introduces innovations in “Maisha ni Mwelekeo” roadshow

Philips is showcasing new solar powered home lighting systems and a unique fan driven cook stove (Jiko) for rural and semi-rural areas during a roadshow in Kenya. Read More

Gabon Cybercity wins foreign investors

Cybercity, a multi-billion ICT project located in the Mandji Island near the oil-rich city of Port-Gentil in Gabon, is reported to be becoming one of Central Africa’s top targets for foreign investors. Read More

AfricaCom Awards 2014 winners announced

The winners of the digital industry’s most anticipated Awards were announced at AfricaCom in South Africa last night. Read More

GHS60, 000 seed fund for Ghanaian digital entrepreneurs

Tigo Digital Change-makers has begun the search for social entrepreneurs with digital solutions to improve the lives of children and society.   Read More

MTN prepares to use its world-class network and technology to break the land speed record

MTN has once again commenced a series of test runs of its state of the art network built to support a land speed record attempt by the Bloodhound Supersonic Car (BSC). Read More

AIF announces 30-day extension for the US$ 150 000 IPA 2015 award

AIF has announced 30-day extension for the US$ 150 000 IPA 2015 award for African innovators. Read More

BIH gets IASP full membership

The annual International Association of Science Parks and Areas of Innovation (IASP) General Assembly has bestowed full membership status on Botswana Innovation Hub. Read More

Dr. Obote College School innovation wins e-Lab

An innovative automatic poultry feeding technology has enabled Dr. Obote College School to win the 2014 Science and Technology innovations Challenge (STIC). Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

VMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready

EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era.