New airtime advance service from Orange
MOBILE| Nov. 4, 2011, 11:16 a.m.
By John Churu, Gaborone, Botswana
Orange Botswana has come up with another first, this time it has introduced a new service in which the company's prepaid customers can call and use data services even when they have run out of airtime.
According to Orange Offers and Devices Manager, Lebogang Moruti, the service is a first for any cellphone network provider in Botswana. Dubbed Mpharanyetse Airtime, its is now available. “The service advances qualifying prepaid customers with up to P10 airtime that is then deducted from their accounts when next they recharge.”
However, the service comes with a surcharge, says Moruti. “Customers will be charged P2 every time they use the service. Even so, the service will come in handy when customers need emergency airtime, especially when they are in a place where it is hard to get airtime.” Orange Botswana CEO, Elizabeth Medou-Badang, said to qualify for the product, a customer would have to have been a registered and active Orange prepaid subscriber for at least three months.
In order to check if you qualify for Mpharanyetse, you simply dial *129# on your cellphone, and then follow instructions from Orange. Fears of truant users abound but Medou-Badang said they had taken facility abusers into account. The dominant fear is that there might be a risk of customers just signing up to use the service and thereafter getting off their Orange SIM cards. "The risk exists, but we are willing to take it because we trust our customers," she said.
Mpharanyetse is the latest offering from Orange in a country where a tug of war for customers is heating daily among the country’s three mobile service providers.
Earlier this year, Orange introduced Orange Money, a phone-based financial service that allows subscribers to carry out simple banking operations such as deposits, withdrawals and money transfers from one mobile phone to another mobile phone. Another service provider, Mascom immediately introduced My Zaka also known as MascomMoney during the same period.
In June, Orange unveiled its new tagline “Today changes with Orange”, establishing itself as a digital coach for all. Orange aims to be the operator which democratizes access to the digital future, in line with its global “conquests 2015″ project “Today changes with Orange” reflects the company’s commitment to making digital life easier for its customers each day.
“Today changes with Orange” therefore highlights all the commercial or institutional initiatives, small or large, which are changing the lives of customers each day. Elisabeth Medou-Badang Chief Executive Officer of Orange said then. “Over and above Orange’s commitment to its customers, this tagline also expresses the change, which Orange is making for its staff, and more generally the change as the whole company evolves”.
MORE MOBILE NEWS
Airtel partners with UNESCO for youth IT training in GabonBharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More
Samsung donates 3,000 smartphones in support of the fight against EbolaSamsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More
Tigo gives customers free 250MB data on Alcatel smartphonesTigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More
Huawei joins Vodafone to bolster E-learning in refugee campHuawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More
SA author writes acclaimed novel using BlackBerry smartphoneA South African businessman and author has written an entire novel using his smartphone. Read More
Blu Telecommunications partners Huawei on 4G LTE networkBlu Telecommunications, a Ghanaian owned and managed telecommunications company deploying ultra-fast 4G LTE network ,will partner Huawei Technologies to provide a wide range of telecommunications services using 4G LTE technology. Read More
Airtel Malawi launches US$35,000 Musical CompetitionAirtel Malawi has launched a K14 million (US$34,508.26) mobile music competition which will be conducted in a partnership with Trace Music Star and international music super star Akon. Read More
UNHCR, Safaricom to take tablets to Dadaab refugeesThe United Nations Refugee Agency (UNHCR), Vodafone Foundation and Safaricom, have announced a partnership to bring transformative mobile-based education programmes to pupils at 13 schools in one of the world's largest refugee camps. Read More
Tigo Ghana connects Domestic Violence SecretariatTigo Ghana has provided ICT services to connect the Domestic Violence Secretariat of the Ministry of Gender, Children and Social Protection to enable them to carry out their work in a more relaxed and digitally-friendly way. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSVMware reports third quarter 2014 results
VMware, the global leader in virtualization and cloud infrastructure, today announced Year-over-Year Revenue Growth of 18% to $1.52 Billion in its financial results for the third quarter ...CNN, MultiChoice name top African Journalist 2014
Kenyan journalist Joseph Mathenge has been awarded the top prize at this year’s CNN MultiChoice African Journalist 2014 Awards Ceremony.