New airtime advance service from Orange

MOBILE

|
Image: By BiztechAfrica
New airtime advance service from Orange

By John Churu, Gaborone, Botswana

Orange Botswana has come up with another first, this time it has introduced a new service in which the company's prepaid customers can call and use data services even when they have run out of airtime. 

According to Orange Offers and Devices Manager, Lebogang Moruti, the service is a first for any cellphone network provider in Botswana. Dubbed Mpharanyetse Airtime, its is now available. “The service advances qualifying prepaid customers with up to P10 airtime that is then deducted from their accounts when next they recharge.”

However, the service comes with a surcharge, says Moruti. “Customers will be charged P2 every time they use the service. Even so, the service will come in handy when customers need emergency airtime, especially when they are in a place where it is hard to get airtime.” Orange Botswana CEO, Elizabeth Medou-Badang, said to qualify for the product, a customer would have to have been a registered and active Orange prepaid subscriber for at least three months.

In order to check if you qualify for Mpharanyetse, you simply dial *129# on your cellphone, and then follow instructions from Orange. Fears of truant users abound but Medou-Badang said they had taken facility abusers into account. The dominant fear is that there might be a risk of customers just signing up to use the service and thereafter getting off their Orange SIM cards. "The risk exists, but we are willing to take it because we trust our customers," she said.

Mpharanyetse is the latest offering from Orange in a country where a tug of war for customers is heating daily among the country’s three mobile service providers.

Earlier this year, Orange introduced Orange Money, a phone-based financial service that allows subscribers to carry out simple banking operations such as deposits, withdrawals and money transfers from one mobile phone to another mobile phone. Another service provider, Mascom immediately introduced My Zaka also known as MascomMoney during the same period.

In June, Orange unveiled its new tagline “Today changes with Orange”, establishing itself as a digital coach for all. Orange aims to be the operator which democratizes access to the digital future, in line with its global “conquests 2015″ project    “Today changes with Orange” reflects the company’s commitment to making digital life easier for its customers each day.

“Today changes with Orange” therefore highlights all the commercial or institutional initiatives, small or large, which are changing the lives of customers each day. Elisabeth Medou-Badang Chief Executive Officer of Orange said then. “Over and above Orange’s commitment to its customers, this tagline also expresses the change, which Orange is making for its staff, and more generally the change as the whole company evolves”.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE MOBILE NEWS

New smartphone enters Kenyan market

Giant smartphone maker Gionee is all set to launch its smartphones in the Kenyan market on Monday.  Read More

NCC declares MTN winner of 2.6GHz spectrum

The Nigerian Communications Commission has declared MTN as winner of its latest auction for a frequency spectrum licence for the 2.6GHz band. Read More

Surfline Ghana to celebrate customers with appreciation week

Surfline Communications is set to kick-start its Customer Appreciation Week with a commitment to continuing offering customers and businesses first-rate customer service.   Read More

MTN names new Group President & CEO

MTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO.  Read More

Airtel, Tigo Ghana sanctioned in NCA 3G Report

Ghana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network.  Read More

Surfline Ghana partners this year’s MOBEX

Surfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More

New Airtel Premier Retail shop opens at the Achimota Mall

Airtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More

MTN Rwanda launches youth campaign

MTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More

Internet of Things to overtake mobile phones by 2018: Ericsson Mobility Report

Rima Qureshi, Senior Vice President, Chief Strategy Officer Ericsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More

Safaricom launches youth platform

Safaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Government should encourage youths in ICT earlyGovernment should encourage youths in ICT early

Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Tigo, JI and GES equip teachers on child online protection initiative

Tigo, in partnership with J Initiative (JI), a youth focused non-governmental organisation in Ghana, have committed to protecting children online through policy advocacy, awareness creation, public education ...