“Live it, Love it” Tigo Ghana‘s new tagline for a digital lifestyle


Image: By BiztechAfrica
“Live it, Love it” Tigo Ghana‘s new tagline for a digital lifestyle

By Nana Appiah Acquaye, Accra, Ghana

“From Express Yourself to Smile you’ve Tigo, a lot has taken place in Tigo’s business. We have completely change product portfolios, we introduced new products for today’s digital savvy customer and have sanitized and simplified all our products and services,” these were the words of the Chief Executive Officer of Tigo Ghana, Rosho Motman, to an auditorium filled with industry players, loyal customers and government officials during the official launch of Tigo Ghana new data experience held at the plush La Beach Hotel in Accra.

Ms Motman, flanked by members of her management team on stage, also unveiled Tigo’s new tagline “Live it, Love it”. According to her the new tagline is not just an advertising slogan, but a new approach and a new direction for the Tigo brand.  “The tagline reflects our ambition to improve internet penetration in the country and to make the internet and all the amazing features it comes with a way of life for Ghanaians," she said.

As Ghana's first mobile network operator, Tigo Ghana says it remains committed staying on cutting edge of technology and empowering individual customers and local businesses to pursue the digital lifestyle agenda, a lifestyle driven by mobile and digital technology.

Commenting on what she described as a remarkable transformational journey embarked on by Tigo to become the brand of choice for digital users in the country during her tenure since April 2014 till date, Motman revealed that together with her team tigo has done a complete overhaul of its business model, focusing on building a business with long term strategy and some quick wins, they have also invest millions of cedis in building a stable and reliable network and that there has been an improvement from 88 to 99 percent of network availability within a year.

“On the customer front we have improved our service level from 11 to 78 percent in 1 year and customers satisfaction has improved from 38 to 64 percent within the same period,” she emphasised.

Being the first network company in Ghana to use social media platform twitter to serve its teeming customers, Tigo Ghana believe that just as the use of internet is a right, the use of social media is also right for all customers hence the promotion of a digital lifestyle with the most complete, innovative and bold offers on the market.

Tigo’s latest introduction TRIBE is one of such offers which allow customers to enjoy freebies immediately on registering on the Tigo Tribe platform. 

Share the News

Get Daily Newsletter

Search News

comments powered by Disqus


Nigeria’s fifth telco, ntel, appoints Danjuma board chairman

NatCom Development & Investment Limited (NatCom) trading as ntel, has announced a key addition to its board and the emergence of elder statesman, accomplished businessman and respected philanthropist, Gen TY Danjuma (retd) as Chairman. Read More

MTN Nigeria prepares for listing

MTN Nigeria is preparing to list its shares on The Nigerian Stock Exchange as part of a settlement arrangement with the Federal Government of Nigeria. Read More

AMOTEL, WTL rural network now up and running

World Telecom Labs (WTL) and AMOTEL have announced that the network they have built in rural Tanzania is now live with residents in three remote villages able to make calls and use the internet for the first time.  Read More

MTN Ghana launches 20th anniversary edition of i-Fest

The MTN Ghana 20th anniversary edition of the internet festival (iFest) was officially launched at a colourful outdoor event in Abeka Lapaz, a suburb of Accra. Read More

Gilat Satcom, Total IT Solutions connect 10 villages in Nigeria

Gilat Satcom is providing voice and high-speed data to ten villages in the states of Adamawa, Borno, Kano, Katsina, Oyo and Yobe in the North East of Nigeria. Read More

NCC enforces 2442 Do Not Disturb short code

Following an NCC directive, Nigerian mobile operators will activate a Do Not Disturb facility which gives subscribers the freedom to choose what messages to receive from the various networks. Read More

Tigo Business – Building trusted business partner relationships with clients

CEO of Tigo Ghana, Roshi Motman Tigo Business has increased and empowered its account management team to improve its overall customer service experience.  Read More

Danbatta seeks Reps’ cooperation on telecom regulations

The Executive Vice Chairman of the Nigerian Communications Commission (NCC), Prof. Umar Garba Danbatta, has called for more cooperation and understanding of members of the House of Representatives, on regulatory functions of the commission. Read More

Orange completes acquisition of Airtel in Burkina Faso

Orange has announced that, together with its subsidiary Orange Côte d’Ivoire, it has completed the acquisition of 100% of the mobile operator Airtel in Burkina Faso.  Read More

MTN Ghana goes live with 4G LTE in grand style

The plush iconic MTN House, home to MTN Ghana’s operations came to a standstill on Tuesday, as the country’s telecom leader officially unveiled its latest 4G LTE services across the length and breadth of Ghana.  Read More


Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana


First-ever Africa Barclays Accelerator programme concludesFirst-ever Africa Barclays Accelerator programme concludes

Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.



Ethical Hacking students can’t get a heck of a jobEthical Hacking students can’t get a heck of a job

Botswana ethical hacking students report that they are failing to break into the local job market. 


The Tech Revolution: Sage Sets out the Vision for African Businesses

Sage, a market leader in cloud accounting software used its global Sage Summit 2016, held this week in Chicago, to outline its strong commitment to future technologies, ...