“Live it, Love it” Tigo Ghana‘s new tagline for a digital lifestyle
TELECOMS| March 8, 2016, 8:18 a.m.
By Nana Appiah Acquaye, Accra, Ghana
“From Express Yourself to Smile you’ve Tigo, a lot has taken place in Tigo’s business. We have completely change product portfolios, we introduced new products for today’s digital savvy customer and have sanitized and simplified all our products and services,” these were the words of the Chief Executive Officer of Tigo Ghana, Rosho Motman, to an auditorium filled with industry players, loyal customers and government officials during the official launch of Tigo Ghana new data experience held at the plush La Beach Hotel in Accra.
Ms Motman, flanked by members of her management team on stage, also unveiled Tigo’s new tagline “Live it, Love it”. According to her the new tagline is not just an advertising slogan, but a new approach and a new direction for the Tigo brand. “The tagline reflects our ambition to improve internet penetration in the country and to make the internet and all the amazing features it comes with a way of life for Ghanaians," she said.
As Ghana's first mobile network operator, Tigo Ghana says it remains committed staying on cutting edge of technology and empowering individual customers and local businesses to pursue the digital lifestyle agenda, a lifestyle driven by mobile and digital technology.
Commenting on what she described as a remarkable transformational journey embarked on by Tigo to become the brand of choice for digital users in the country during her tenure since April 2014 till date, Motman revealed that together with her team tigo has done a complete overhaul of its business model, focusing on building a business with long term strategy and some quick wins, they have also invest millions of cedis in building a stable and reliable network and that there has been an improvement from 88 to 99 percent of network availability within a year.
“On the customer front we have improved our service level from 11 to 78 percent in 1 year and customers satisfaction has improved from 38 to 64 percent within the same period,” she emphasised.
Being the first network company in Ghana to use social media platform twitter to serve its teeming customers, Tigo Ghana believe that just as the use of internet is a right, the use of social media is also right for all customers hence the promotion of a digital lifestyle with the most complete, innovative and bold offers on the market.
Tigo’s latest introduction TRIBE is one of such offers which allow customers to enjoy freebies immediately on registering on the Tigo Tribe platform.
MORE TELECOMS NEWS
CTO chief seeks judicious spectrum valuation by African regulatorsThe Secretary-General of the CTO has advised African telecoms regulators to apportion appropriate value to spectrum. Read More
NCA to review the impact of OTT services on Ghana’s Telecom IndustryThe National Communication Authority (NCA) has said in a statement that it will review the OTT services situation and will in due course take decisions for an enabling regulatory environment that will benefit all stakeholders. Read More
Bharti Airtel announces new MD for UgandaBharti Airtel has announced the appointment of Anwar Soussa as the Managing Director of Airtel Uganda, with effect from 1 June 2016. Read More
Airtel opens new service outlet in LagosAirtel Nigeria, has opened a new service outlet, 'Expo Centre' at 47 Adeola Odeku Street, Victoria Island, Lagos. Read More
Mayor opens new ICT shopHer Worship the Mayor of Francistown has opened the doors of a new ICT initiative in Francistown, in the form of a shop from the country’s leading mobile communications provider, Mascom. Read More
Africell, Airtel on collision course over cableUganda’s Africell is set for a legal battle with Airtel as the two trade accusations over the theft of fibre optic cables. Read More
Vodacom coasts home with two industry awardsVodacom Business Nigeria has won two prestigious awards at the Beacon of ICT (BoICT) Awards ceremony. Read More
Vodafone Ghana to reward whistleblowers on cable theftVodafone Ghana is enlisting the help of the general public to help curb cable theft across the country. Read More
MTN Cameroon renews subscriber identificationMTN Cameroon has launched a nationwide campaign that will run until June 2016 to confirm the identity of each subscriber. Read More
Dairo, Ogiemwanye, Uwaoma now Directors at Etisalat NigeriaEtisalat Nigeria has announced the appointment of Adeolu Dairo as Director, Consumer Segment, Elvis Ogiemwanye as Director, Brand & Experience and Eric Uwaoma as Director, Enterprise Segment. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSEnhancing your security posture to fight new ransomware threats
Petya ransomware is proving to be one of the top cybersecurity stories of 2016.Arbor stops malware in its tracks
There is always a substantial amount of banking trojan activity taking place, however, recent developments have intensified the threat landscape.