“Live it, Love it” Tigo Ghana‘s new tagline for a digital lifestyle

TELECOMS

|
Image: By BiztechAfrica
“Live it, Love it” Tigo Ghana‘s new tagline for a digital lifestyle

By Nana Appiah Acquaye, Accra, Ghana

“From Express Yourself to Smile you’ve Tigo, a lot has taken place in Tigo’s business. We have completely change product portfolios, we introduced new products for today’s digital savvy customer and have sanitized and simplified all our products and services,” these were the words of the Chief Executive Officer of Tigo Ghana, Rosho Motman, to an auditorium filled with industry players, loyal customers and government officials during the official launch of Tigo Ghana new data experience held at the plush La Beach Hotel in Accra.

Ms Motman, flanked by members of her management team on stage, also unveiled Tigo’s new tagline “Live it, Love it”. According to her the new tagline is not just an advertising slogan, but a new approach and a new direction for the Tigo brand.  “The tagline reflects our ambition to improve internet penetration in the country and to make the internet and all the amazing features it comes with a way of life for Ghanaians," she said.

As Ghana's first mobile network operator, Tigo Ghana says it remains committed staying on cutting edge of technology and empowering individual customers and local businesses to pursue the digital lifestyle agenda, a lifestyle driven by mobile and digital technology.

Commenting on what she described as a remarkable transformational journey embarked on by Tigo to become the brand of choice for digital users in the country during her tenure since April 2014 till date, Motman revealed that together with her team tigo has done a complete overhaul of its business model, focusing on building a business with long term strategy and some quick wins, they have also invest millions of cedis in building a stable and reliable network and that there has been an improvement from 88 to 99 percent of network availability within a year.

“On the customer front we have improved our service level from 11 to 78 percent in 1 year and customers satisfaction has improved from 38 to 64 percent within the same period,” she emphasised.

Being the first network company in Ghana to use social media platform twitter to serve its teeming customers, Tigo Ghana believe that just as the use of internet is a right, the use of social media is also right for all customers hence the promotion of a digital lifestyle with the most complete, innovative and bold offers on the market.

Tigo’s latest introduction TRIBE is one of such offers which allow customers to enjoy freebies immediately on registering on the Tigo Tribe platform. 



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE TELECOMS NEWS

Airtel Ghana launches groundbreaking home solution

Richard Adiase, Acting Head of Airtel Business  Airtel Ghana has launched a groundbreaking home solution dubbed Airtel Quonect to provide unparalleled Communication, Connectivity and Collaborative solutions for the modern home. Read More

Ghana Chamber of Telecoms appoints Vodafone CEO as new board chairman

The Ghana Chamber of Telecommunications has appointed the CEO of Vodafone, Ms. Yolanda Cuba, as Chairperson for the ensuing year, with MTN CEO Ebenezer Asante as Vice Chair.  Read More

Telecoms Hall of Fame inducts Glo chairman, Adenuga

Globacom has been named best mobile operator for the year 2016, while its chairman, Dr. Mike Adenuga Jr., has been inducted into the Telecoms Hall of Fame for Telecoms Development as a Platinum member. Read More

Etisalat kicks off Nigerian photo competition

Etisalat Nigeria, in line with its commitment to promote innovation and creativity, has announced the opening of the 2016 Etisalat Photography Competition. Read More

Tigo Ghana rewards customer loyalty with new promo

Tigo Ghana has launched another promo geared towards rewarding and appreciating its customers.  Read More

NCA to prosecute mast owners who host illegal transmission equipment

Ghana’s telecoms regulator the National Communication Authority (NCA) has sounded a word of caution to operators of communication masts in the country to desist from hosting illegal transmission equipment off their masts or face prosecution.  Read More

Safaricom drops roaming charges by up to 99%

Following successful negotiations with its global network of partners, Safaricom has reduced roaming charges for calls and data by up to 99 per cent for over 200 networks across the world. Read More

Nigeria’s fifth telco, ntel, appoints Danjuma board chairman

NatCom Development & Investment Limited (NatCom) trading as ntel, has announced a key addition to its board and the emergence of elder statesman, accomplished businessman and respected philanthropist, Gen TY Danjuma (retd) as Chairman. Read More

MTN Nigeria prepares for listing

MTN Nigeria is preparing to list its shares on The Nigerian Stock Exchange as part of a settlement arrangement with the Federal Government of Nigeria. Read More

AMOTEL, WTL rural network now up and running

World Telecom Labs (WTL) and AMOTEL have announced that the network they have built in rural Tanzania is now live with residents in three remote villages able to make calls and use the internet for the first time.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Financial services sees AI as both opportunity and threatFinancial services sees AI as both opportunity and threat

Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.

IN DEPTH

Access and Use of ICT stats releasedAccess and Use of ICT stats released

Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.