AirtelTigo partners Samsung to thrill customers with “Life Just Got Lit” campaign
By Nana Appiah Acquaye, Accra, Ghana
Subscribers of AirtelTigo both new and existing will now get to enjoy a free AirtelTigo package which includes a new SIM card, minutes to call AirtelTigo lines and data whenever they purchase of any Samsung phone or tablet in AirtelTigo shops and Samsung partner shops nationwide, thanks to AirtelTigo and Samsung Ghana partnership.
The new campaign dubbed ‘Life Just Get Lit’ which was launched on Monday in Accra under the partnership is aimed at fulfilling the digital aspirations of millions of Ghanaians.
Under the partnership customers upon purchasing any Samsung device will have to dial *536# to activate the offer for the first month and recharge their lines with Ghc 2.00 and above every month.
Speaking during the campaign launch, the Chief Executive Officer for AirtelTigo Mitwa Ng’ambi Mitwa Ng’ambi reiterated AirtelTigo commitment in seeking for more opportunities to deepen smartphone adoption in the country.
“The beauty of our partnership with Samsung is that, a person will not just buy a device. He will be buying a connection phone powered by AirtelTigo which is reliable and accessible nationwide”.
“We assure and continue to assure our customers and stakeholders that we ll continue to invest in initiatives such as these and also into our network in line with our commitment to the values of best service to our customers,” she said.
According to Mrs. Ng’ambi there is still a huge opportunity for growth when it comes to smartphone adoption in the country and AirtelTigo is delighted to partner with Samsung on this drive to get more smartphone into the hands of Ghanaian.
The managing Director for Samsung Ghana, Mr. Eugene said ‘As a technology company, Samsung want to be the forefront of driving the digitization of citizens by connecting them to the world. This partnership is for today’s Ghanaian as enjoying the ultimate smartphone experience should be for everyone not a selected few and that is why we at Samsung have an array of smartphones “ Samsung Galaxy” – for every Ghanaian regardless of their pocket”.