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Phoenix Distribution is currently the leading Value Added distributor of software, accessories and peripherals across the African continent,covering software publishing, localisation and product distribution across multiple territories in multiple languages. The companyoperates in all the SADC countries, with offices in South Africa, Zambia and Nairobi.

Phoenix Distribution’s leading markets in Africa currently include Zambia, Zimbabwe, Namibia, Botswana, Tanzania, Kenya, Angola, Ivory Coast and Nigeria. With additional presence throughout the rest of the continent through its local partner base, the company has plans to open additional branches in other countries.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SMB security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer focused range, include, Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SMB reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT and CES outlets, independents and online stores. This division also distributes mobile accessories, wireless networking products, headsets and specialist high-end video and audio cables.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant highend product lines within the enterprise arena. In addition, the company’s UK business, PX Security, is firmly entrenched within the UK retail and SMB reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot, and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

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