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Mitesh Shah

Poised for strong growth, Mitsumi has won  distribution rights from 19 tech-vendors will now serve the African region from its new headquarters in Dubai. The company will exhibit at GITEX 2013 from 20-24th October.

Achieving a revenue of $245 million in 2012, leading IT and consumer electronics distributor - Mitsumi Distribution; forecasts to double it by the end of 2013. Poised for strong growth, the company will now serve the African region from its new headquarters in Dubai. 

Exhibiting at GITEX 2013 from 20-24th October, 2013; Mitsumi will use the exhibition to reinforce its presence and showcase products / solutions from 19 global technology vendors such as HP, Lenovo, Samsung, Riverbed, Tripplite, Dell, Acer, Asus, Toshiba, Western Digital, Sandisk, Dell SonicWallandMicrosoft amongst others. Having 15 warehouses, 9 service centres and over 3,500 resellers across the MEA region, the distributor is bullish about its future growth.

At the exhibition, Mitsumi will take the opportunity to highlight the need of buying genuine products from authorised resellers. In addition, to prevent grey market abuse the company will offer intensive training and other innovative sales incentive programs for resellers to help them operate in a competitive market.

“Mitsumi has 17 years strong presence in Africa and we aim to replicate this success in the Middle East, We understand the needs of companies and how important it is for resellers to have resilient distributor for a more sustainable operation in a competitive market,” explained Mitesh Shah, Managing Director, Mitsumi Distribution. “Attracting a large number of visitors and decision makers, Gitex has facilitated in meeting new customers and building strong partnership with the channel community. We hope to achieve the same success this year,” added Shah.

At Gitex, MITSUMI Distribution will be located at Consumer Technology - Hall 8, Stand number A8-10.