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Say hello to the Microsoft 4Afrika Initiative – a new effort through which the company will actively engage in Africa’s economic development to improve its global competitiveness.

This is a multi-year initiative that represents our increased commitment to Africa as we celebrate 20 years of doing business on the continent. The world has recognized the promise of Africa, and Microsoft wants to invest in that promise. As we look forward to our next 20 years, we wanted to explore new ways to link the growth of our business with initiatives that accelerate growth for the continent. To do this, we are focusing on three critical areas – World-class skills, Access and Innovation.

The goal is to empower every African who has a great idea for a business or an application and to turn that idea into a reality which in turn can help their community, their country, or even the continent at large. The Microsoft 4Afrika Initiative is built on the dual beliefs that technology can accelerate growth for Africa, and Africa can also accelerate technology for the world.

The 4Afrika Initiative focuses on three critical areas of development for the continent – World-class skills, Access and Innovation.

Each of these focuses on different aspects that will help empower African youth, entrepreneurs, developers and business and civic leaders to turn great ideas into a reality that can help their community, their country, the continent, and beyond. Click through to the video and hear what the leaders of the initiative have to say about it.

 

The Microsoft 4Afrika Initiative was launched in Feb 2013 to help accelerate Africa's economic development and to improve its global competitiveness. It is a long-term commitment to help empower African youth, entrepreneurs, developers, and business and civic leaders to turn great ideas into a reality that can help their community, their country, the continent and beyond.

The 4Afrika Initiative is built on the dual beliefs that technology can accelerate growth for Africa, and Africa can also accelerate technology for the world. The initiative is built on three key enablers critical to the success of that mission: innovation, world-class skills and affordable access.

Microsoft has been doing business in Africa for 20 years. We have 22 offices in 19 cities across 14 countries –out of the 54 in the continent of Africa.