XXX domain goes live

The internet’s new .xxx top level domain has gone live, with around 100 000 sites.

The new .xxx domain is intended to make it easier to identify or block porn sites.

ICM Registry, the official registry of the new adult entertainment top-level domain (TLD), is now making .xxx domain names available on a first come, first served basis.

 The company says in a statement that the new domain functions as a responsible alternative for sites that offer adult entertainment content and related services.  All .xxx sites are appropriately labeled and McAfee Malware scanned.   

“While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences.  

We created .xxx to address the unique needs of the online adult entertainment industry.  The public response has been overwhelming as consumers and the adult entertainment providers are excited about the benefits and infinite possibilities of .xxx,” said Stuart Lawley, CEO of ICM Registry.

In addition to daily malware scans, .xxx sites will feature a MetaCert electronic Family Safety label making it easier for users, organisations and parents to adjust their browser settings to restrict access to websites that are clearly labelled as potentially adult oriented content.

Over 250 million pages of adult oriented content have already been labelled using the MetaCert technology, including the .xxx domain pages.

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