World Cup causes page views to skyrocket
Univision Interactive Media’ s soccer site has recorded over 108 million page views and streamed 2.5 million hours of video in this year’ s World Cup.
An official internet broadcaster of the 2010 FIFA World Cup in South Africa, Univision recorded 14 million visits in the first week of the month-long event.
The company reported that engagement with UnivisionFutbol.com’ s offering had skyrocketed to unprecedented levels throughout the tournament. It offers live streaming, extensive match coverage and commentary. During the live matches, daily video consumption increased to an average of 1 hour and 20 minutes and daily unique streams grew to over a quarter million.
Univision Interactive Media said it had set record traffic every day since the start of the World Cup across the board – site wide on Univision.com, UnivisionFutbol.com, during live video streaming, and across mobile offerings. In fact, traffic levels more than doubled that of the 2006 FIFA World Cup.
Univision Fú tbol’ s mobile offerings had also set multiple records. Over 24.5 million page views and more than 5 million visits have been served on mobile platforms since the tournament began. Day seven was the top day of the tournament for visits, with nearly 1 million visits generated.