WordCamp Kenya 2013 Forum set for this weekend

The 2013 WordCamp Kenya Forum will be held this weekend, November 9-10, 2013, at the Sportsman Arms Hotel in Nanyuki.

Guided by the theme “Celebrating 50 years of Kenya, 10 years of WordPress,” the two-day event, with integrated telecommunications solutions provider Orange as the main sponsor, will primarily assess the state of what it terms as ICT leadership in Africa, as well as how blogging can be used as a tool to market Kenya; its pride, culture and tourist attractions. As the main sponsor of the forum for the second consecutive year, Orange’s contribution will go towards the organisation of the franchise conference, for the world’s most popular blogging and online publishing software, WordPress.

The company’s Chief Executive Officer, Mickael Ghossein, says that the support and efforts put in by Orange to actively engage with various stakeholders in the social media and blogging scene are in line with the company’s digital agenda.

“Our association with this year’s conference demonstrates the strategic value of the blogosphere to the ICT industry. This area continues to complement content generation for a very information hungry market,” says Ghossein, adding that Orange has been at the forefront of realising the integration of social media as a key source of communication.

Orange has also heightened awareness creation on its mobile data solutions to the mass market through its Opportunity changes with Orange campaign from April this year. The first phase of the campaign was personified by Kenyan javelin thrower Julius Yego, whose story depicts the unlimited possibilities that access to the Internet portends for data users. The second phase of this campaign was embodied in the form of dance - the Orange Beat Ya Street dance competition – that gave the company the strategic opportunity of effectively engaging with a key segment of its target market, the youth. The revamp of the company’s flagship voice tariff Tujuane was also part of its long-term strategy to offer the most comprehensive and competitive voice rates to the customer.

Social media’s accessibility and the freedom of speech and expression as enshrined in the Kenyan constitution have helped grow Kenya’s online presence. This has led to more people being able to freely express themselves by way of the Internet, reaching wide audiences both locally and globally.

While the WordCamp forum aims to equip participants with knowledge and expertise on how to improve their blogging skills as well as social media experience for the long-term, it will also give special attention to responsible blogging and social interaction.

There will be 28 speakers at this year’s conference. Systems Developer David Newman from Automattic Inc, in the USA, the company behind WordPress, will speak on the online publishing software’s growth trajectory. Nigeria, Tanzania, Sweden, Denmark and South Africa as well as the host country Kenya will also have representation.

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