Wiko eyes 10% market share
By Kokumo Goodie, Lagos, Nigeria
New entrant to Nigeria’s mobile phone industry and French firm, Wiko Mobile, says it is targeting 10 per cent of Nigeria’s market, arguing that its late entry into the market will not have any adverse effect on its products’ acceptability.
According to the firm, when it launched in France, mobile telephony was already more than two decades old, adding that today, it is one of the leading mobile phone firm in the country with substantial share of the market share.
Wiko Mobile’s Director, International Business, Mr Marcel Van De Per, who spoke on the sideline with Biztechafrica.com at the launch of the firm’s range of products at Eko Hotel and Suites, Victoria Island, Lagos, said from his experience, the youth segment of the market share already responding positively to the Wiko range of beautiful and affordable range of products.
He said: "We are targeting at least, 10 per cent of the market share here. We have successfully launched in other parts of the continent having recorded outstanding success in Europe.
“We have also identified Nigeria as an emerging telecoms market and one of the fast-growing in the world and as such, we are bringing our quality brand of smartphones into the Nigerian market, where data availability and lower cost of devices is driving smartphone adoption."
He explained that as Europe’s fastest growing phone brand, Wiko is introducing an exciting range of phones into the market at affordable prices without compromising quality.
According to him, after establishing a strong market position in Europe in just three years, Wiko started its operation in West Africa by launching its portfolio of 10 phones in Nigeria.
He said: "Consumers in Nigeria are among the first in Africa to enjoy the French touch experience that has become a phenomenal success story across Europe. Known for its world-class technology, cutting-edge design and exceptional product quality, Wiko smartphones are now available at mobile phone outlets across the country.
"Wiko has released seven exciting models from which smartphone users can choose. Whether a technology savvy user, a regular user or a beginner, Wiko has a smartphone for everyone. Wiko also launched a range of three stylish feature phones for first time phone users.
“We are delighted to bring the Wiko brand to Nigerian consumers. Wiko is confident that our combination of stylish design, technology, quality and pricing will be a huge success here.”
"For those who require the very latest technology, it doesn’t get any better than the flagship model, Highway. It is one of the first smartphones to use 2.0 GHz Octa-Core technology. The Highway’s exceptional features include a Gorilla Glass body, super bright 5” FHD screen, 16MP back camera and 8MP front camera. A smartphone that guarantees superior speed and performance, the Highway is one of the best-in-class smartphones available in Nigeria. "
He said Rainbow is another lifestyle statement for the fashion-forward With 5” HD screen, 1.3GHz Quad-Core and 8MP camera to capture all the social moments, the Rainbow defines Wiko’s French chic with a sleek design and a burst of colour options.
"Entry-level smartphone users can choose from Wiko’s Goa, Bloom, Sunset, Fizz and Lenny for the most user-friendly smartphone experience. In this range, Lenny is a remarkable choice with 5” FWVGA screen, 1.3GHz Dual-Core and 5MP camera.