Vodafone Ghana Foundation ends 2014 with “Bring a Cheer to Your Community” Campaign
By Nana Appiah Acquaye, Accra, Ghana
Vodafone Ghana says it is receiving proposals from Non Governmental Organisations whose focus is on contributing to the quality of life in rural communities across the country. Dubbed “Bring a Cheer to Your Community”, Ghana’s second leading network operator will from now to the 20th of this month will be seeking to fund community development projects focused on health, education, children and entrepreneurial development in the 10 regions of the country.
In an interview with Biztechafrica on the achievements of Vodafone Foundation for the year 2014, the Foundation and Sustainability Manager Nana Yaa Ofori-Koree said Vodafone Foundation is focused on using innovative mobile technology in mobilizing social change and improving people’s lives hence the introduction of service products under the Mobile for Good Campaign.
Using Technology to Drive Social Change (Mobile for Change)
This facility became Ghana’s first medical call centre where everyone can call and get advice from professional medical practioners. The introduction of Health line 255 in Ghana has help dispel the many myths surrounding health, educate many Ghanaians against self-medication and encourage early diagnosis and treatment. The medical call centre, is run by doctors and nurses and powered by the world’s best triage system that guarantees accurate medical advice to Vodafone customers in Ghana.
HealthLine App, a free software application that provides real-time health information through smartphones and tablets. The interactive app has been developed for all mobile networks, is available on Android and provides tips and facts on health conditions including Ebola, HIV/AIDS, Tuberculosis, Retinal Migraines and Acne, among others.
Ebola Awareness Campaign - Ebola Documentary
Vodafone first approach to the campaign was to push a video that will go viral and can easily be shared via mobile phones and social media. As a result, a 2 minute clip on Ebola was produced and uploaded onto YouTube and shared via social media networks including Facebook, WhatsApp and twitter. This video can be accessed on YouTube via the link http://www.youtube.com/watch
There are discussions currently with a media group - Ghana Independent Broadcasters Association (GIBA) - to air the clip on local television.