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Vodacom DRC and Mondia announced today the rollout of the Mum and Baby maternal health service across the Democratic Republic of Congo free of charge to Vodacom DRC subscribers.

Mum & Baby is a mobile health intervention service that provides Vodacom DRC subscribers with maternal, neonatal and child health information designed to encourage good health practices amongst pregnant women, mothers, partners and caregivers. Mondia creates Mum & Baby's tailored content in the local language, and includes expert articles, videos and information-sharing SMS messages. 

Launched in South Africa in 2017, the Mum & Baby service had 1.2 million registered subscribers as of August 2018. The next rollout of the service will take place across Lesotho later this month.

Mum & Baby’s future enhancements in the DRC will provide interactive tools including a due-date calculator, an immunisation calendar, medication reminder, medication safety information and other health tools and services. The service is available in French.

"Mum & Baby has become our flagship health and wellness brand focusing on motherhood. We are proud of the way in which it contributes to our vision of building communities, bringing health solutions to more lives and promoting good health outcomes" said Vodacom DRC’s spokesperson.       

The Mum & Baby service provides positive socio-economic benefits in the geographies in which it operates. In a recent KPMG survey conducted to understand the impact of the Mum & Baby service:

  • Over 95% of respondents reported that they found the SMS messages received useful or very useful for learning new information about their own and their child/children’s health and wellbeing.
  • 98% of respondents agreed or strongly agreed that they had taken actions to improve their child’s health because of the information provided through the Mum & Baby service; and
  • 98% of pregnant women and mothers surveyed agreed or strongly agreed that they had taken actions to improve their own health because of the information provided through the Mum & Baby service.

Dr Amadeo Rahmann, Mondia’s Group CEO, said "accessing healthcare services in Africa can be challenging, and Mum & Baby provides a free and convenient way of accessing instant expert advice where it is most needed. According to the World Health Organization, each year around 300 000 African babies die on the day of their birth, most often as a result of inadequate educational maternal and neonatal care. Initiatives that put the power of good health directly in people's hands are more important than ever."

 


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