VoD app Aflix launches in 27 more African countries
By Tom Jackson, South Africa
Mobile online video streaming app Aflix, which launched in Nigeria, Kenya and Ghana in August, has expanded to take its operations to 30 countries in Sub-Saharan Africa.
The video on demand (VoD) offering, which is jointly funded by Nigerian and American investors, is now also available in Angola, Botswana, Cameroon, Cape Verde, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gambia, Guinea Bissau, Lesotho, Liberia, Madagascar, Malawi, Mauritania, Mayotte, Mozambique, Namibia, Rwanda, Sao Tome & Principe, Seychelles, Sierra Leone, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe.
Aflix said it is looking to revolutionise the African VoD space by providing a large library of Hollywood content at affordable prices to Africans via Android-powered mobile devices and set-top boxes.
The company says it has seen 20,000 downloads in less than a month since launching.
“Our drive is inspired by the desire to fulfil the essential need of providing top notch movie entertainment to the African market, using mobile technology. Africa is today unarguably the home of mobile and it is our strategic move to utilise the mobile platform as a veritable platform to providing our innovative solution,” Aflix director of business development Nyasha Mutsekwa said. “We are also seeking collaboration with service providers in each of these countries to help provide more efficient service.”
The African VoD sector is growing significantly, with research house Balancing Act saying Sub-Saharan African video uploads have increased 40 per cent year-on-year and cumulative views in the region are up 90 per cent. Data use by video globally will increase by around 55 per cent per year until the end of 2019, according to Ericsson, with a report by broadband network solutions provider Sandvine saying the growth of video in Africa was expected to be faster than any other region.
Mutsekwa said Aflix was able to set itself apart from the many competitors in the African VoD space through its content offering and wide availability.
“Aflix is the only company today focusing on premium Hollywood content that is delivering service in 30 countries. There are lots of VoD companies in Africa that are focusing on African centric content. Aflix is priding itself on offering quality Hollywood content with the latest movie rentals library available in the continent.”