Visa partners Ghanaian banks to make payments easy and secure on mobile
By Nana Appiah Acquaye
Customers of four major reputable banks with branches across Ghana can now enjoy using Visa on mobile, an innovative mobile payment service launched by Visa, the world’s leader in digital payments, in partnership with CALBank, Zenith Bank, Ecobank and GTBank in Accra.
With their mobile phones Ghanaian customers could easily use Visa on mobile payments solution to transact business having access to funds in their bank accounts to pay merchants (person-to-merchant or P2M) or individuals (person-to-person or P2P). When payment is effected it then goes straight from the consumer’s bank account into the merchant’s account and provides real-time notification to both parties at no cost.
It’s believed that the introduction of the new Visa on mobile payment solution reduces cost and friction for accepting electronic payments as these mobile transactions are processed with the same scale, security and reliability as any other Visa transaction.
Speaking the during the launch the Group Country Manager for Visa West Africa, Oluwakemi Okusanya reiterated how Visa together with its financial institution partners are helping to bring more people into the formal financial sector through the provision of eCommerce. “Visa and its financial institution partners are providing the benefits of digital commerce to potentially everyone, everywhere across Ghana and the African continent, bringing more people into the formal financial system. More and more small and medium scale merchants come on board every day as they begin to understand the benefits that Visa on mobile brings, including real-time notifications of payments entering their bank account and access to sales and transactions history,” she said.
In her remarks Country Manager for Visa Ghana, Adoma Peprah also shared some interesting and insightful figures from the Global Findex report, which place Ghana among the most successful and fastest growing mobile money markets in Sub-Saharan Africa.
According to her the launch of Visa on mobile is significant to the expansion of an already vibrant mobile payment ecosystem as it is accepted at thousands of locations across the country, with plans to have more banks and merchants join the network over the next few months.
“We have communications campaigns lined up for the coming months to support our bank partners, merchants and educate customers on Visa on mobile at various locations across Ghana,” she gave the assurance.
The Visa on mobile implementation in Ghana benefited from the Visa Developer Platform, which allowed all partner banks the ability to integrate the Visa on mobile APIs directly into their mobile banking apps. While rolling out a new solution with a bank typically can take a very long time from development to implementation and testing, utilizing the Visa Developer Platform interface reduced the time taken significantly. This helped to speed up the number of banks who have been able to roll out the Visa on mobile solution in Ghana.
Visa on mobile is now live in Ghana, Nigeria, Kenya, India, Rwanda and Egypt with plans to launch in other African countries underway.