Twiga and Jumia partner to price cut of fresh produce by 50%
Victor Amadala, Kenya
Dubbed ‘Jumia Freshi powered by Twiga’, the deal comes at a time when the Kenyan government is restricting the movement of people to curb the spread of COVID-19.
The deal aims to cover home delivery into most of Nairobi’s suburbs, leveraging Twiga’s existing infrastructure of depots in Dagoretti, Donholm, Embakasi, Thome, Ruaka, Kaloleni, Nairobi West, Syokimau, Waiyaki Way and Kilimani.
The consumer offerings will consist of bundled fresh fruit and vegetables and non-perishable consumer foods.
The “Freshi bundle” is expected to be the most popular, and will offer 28kg of fruit and veg for Sh1925, about 50 per cent cheaper than in supermarkets. The service will be available on the Jumia and Jumia Food apps under the “Supermarket” category.
“Our partnership with Twiga will allow customers to shop on Jumia for their fruits and vegetables. They will also get same-day free delivery on the platform in Nairobi and will save customers money - as Twiga cuts out the middle men by buying directly from farmers and FMCG manufacturers across the country,” Jumia Kenya CEO Sam Chappatte said.
“This partnership allows us to scale up in terms of products, retailers and cities served through this platform, as we continue executing our mission to feed and supply Africa’s urban population with traceable, quality and affordable products,’’ Twiga Foods CEO Peter Njonjo said.
He added that the partnership will ensure customers are given the price benefit of sourcing directly from farmers and manufacturers, benefiting from existing offers.
By bringing together their capabilities, the two companies aim to offer an unrivalled delivery service for food, providing fresh, high quality products directly to people’s homes across Nairobi.
Jumia, has been operating in Kenya since 2013, building an extensive e-commerce and logistics platform with a country-wide distribution network.
Twiga Foods on other hand has been building Kenya’s only end-to-end distribution for fresh and processed food, sourcing from more than 15,000 producers and delivering to over 5,000 retailers a day.