Tigo Ghana rewards customer loyalty with new promo
By Nana Appiah Acquaye, Accra, Ghana
Tigo Ghana has launched another promo geared towards rewarding and appreciating its customers.
With the launch of its new “ Wo Suro aaa Wondi” meaning ‘you cannot win if you are afraid’ promotion in Accra, customers stand the chance of instantly winning a whopping amount of GHC 100,000 ($ 2,600) equivalent and other amazing prizes ranging from air time to Tigo souvenirs after scratching two additional silver panel which contains the usual recharge pin code and another one that reveals either an instant gift or the image of one of the ‘Big Six’ in Ghana’s political history at the back of a purchased prepaid recharge card form.
Speaking at a media launch held in Accra, the Head of Market Jesse Agyepong revealed the importance of the campaign and its significance to the rich political history of Ghana especially with mentioned of the BIX SIX. “We have always led the conversation around the Big Six and their contributions to Ghana’s political history. Remember the launch of our Big Six product which gave customers more value and freedom in 2015? We are continuing with that conversation and celebrating their achievements in the fight for Ghana’s Independence and democracy” he said.
The Director for Mobile, Tara Squire also assured customers that the promotion is very transparent and does not require any registration. “What customers see on the recharge cards is what they will get. We are giving away instant prizes ranging from selfie sticks, umbrellas, airtime and cash rewards. We have multiple bingo cash prizes of GHS 100,000 and every customer stands the chance of winning something from us,” he added.
He said Tigo will continue to develop innovative campaigns and promotions which will give customers value for their money and reward their loyalty.
Ghana’s foremost digital lifestyle network, Tigo has over the year been rolling out innovative campaigns aimed at rewarding customers’ loyalty. Popular among these campaigns are “Drop that Yam” which gave up to 100 percent discount on smartphones to Ghanaians including those that were not even on Tigo’s network and then “Yensu Nkoaa” which witnessed the giving away of alternative source of power to customers who were then struggling with their business the country’s energy crisis.