Tigo Business SME Empowerment Roadshow hits the road in a grand style
By Nana Appiah Acquaye, Accra, Ghana
Ghanaian Small to Medium Enterprises will now have the opportunity to expand and promote their business to reach a larger audience on a real time basis, thanks to the Tigo Business SME Empowerment Roadshow, an initiative aimed at supporting small to medium businesses in Ghana with relevant connectivity to maximize their operations and boost productivity.
Tigo Business, in partnership with Microsoft, Lenovo, Zepto and IT Worx brings together an ecosystem of business solution providers ranging from content, connectivity, devices, software and financial expertise to help businesses build solid processes at world class standards and give them a competitive edge both locally and in the sub region.
Speaking at a workshop for Ghanaian SMEs at the Osu, Oxford street office of Tigo, under the them Welcome Tomorrow- Propelling your Business Beyond Profit, the Head of Tigo Business Stephan Essien said the roadshow will be make stops at some key strategic business outpost in all the ten regions of Ghana. He believes that the availability of a good technology is the panacea to all challenges confronting productivity. “Productivity comes when you understand that technology is the driving tool that can lead you or take you to the promise land,” he said.
During the Roadshow each partner will bring an array of expertise to the table. Microsoft will provide access to email, domain names, and basic book keeping tools under the Office 365 services. Through its subsidiary partners; ITworx, will provide a rich portfolio of enterprise productivity solutions, while Zepto and Lenovo will provides wide range of smartphones devices, tablets with keyboards for easy use in stores, POS terminals and software solutions specifically designed for the enterprise space by ITWorx.
The Tigo Business SME Empowerment Roadshow will see all member organizations travel around key cities in Ghana to provide content, devices and connectivity solutions to SME stakeholders. It will also provide a very real opportunity to make an impact in developing skills, professionalism and entrepreneurship within the SME community, through the delivery of cutting-edge tools and rich expertise, thus contributing positively to the country’s economy.
The Country Manager for Microsoft Ghana, Derek Appiah, noted, “Microsoft’s goal is to enable SMEs in Africa to start, grow and accelerate their businesses through affordable access to technology, world-class skills and innovation. We aim to help this sector sustain their growth, reach their full potential and turn their ideas into reality via initiatives such as Biz4Afrika - an online hub for SMEs in Africa’. He said Microsoft is taking away the constraints of location and making computing much easier and more personal.