Cisco and ESPN at a global press conference to discuss integration of Cisco TelePresence interactive video technology

Cisco reports that the 2010 soccer World Cup allowed it to showcase innovative use of its technologies.

Among the innovations Cisco had a hand in were a telepresence system rolled out for Deutsche Telecom.

The system equipped the Frankfurt headquarters of the German football association, Deutscher Fuß ball Bund (DFB), with a live conferencing solution for the World Cup.

This enabled the association’ s authorities to have face to face meetings on World Cup preparations.

Sportscaster ESPN has also been using the Cisco TelePresence HD real-time video for its live coverage and remote interviews, a first for this class of video communications solution.

At Orlando Stadium in Soweto, Johannesburg, music event producer Control Room used the Cisco Digital Media Suite for video collaboration, signage and IPTV. Cisco provided 25 high definition screens and a local area network to broadcast the opening concert to various hospitality areas and other parts of the stadium.

Although it was not an official vendor or partner to FIFA, Cisco's partners include Telkom South Africa, the official telecommunications provider for the World Cup, and Dimension Data, which was the systems integrator for many of the stadiums.

Cisco technology and expertise was used extensively in the 40 Gbps Multiprotocol Label Switching IP WAN connecting the 10 event stadiums.

Cisco was also involved in the networking for seven of the 10 World Cup stadiums through Dimension Data, Fujitsu and Local Organising Committees.

Share this News
Share |
Subscribe to our Daily Newsletter here