Students urged to enter challenge

Google has urged African students to take part in its annual online marketing challenge. The global competition pits tertiary students against each-other to come up with the most effective online marketing campaigns.

Google says the challenge is “ a great hands-on exercise for undergraduate or graduate students in classes such as advertising, e-commerce, integrated marketing communication, management information systems, marketing and new media technologies.

The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.”

The 2010 Google Online Marketing Challenge saw more than 12 000 students from 60 countries around the world taking part in a global online marketing competition. This included a small number of students from Ghana, Nigeria and Kenya.

Google says in its Africa blog that it would like to see more African students participating in the 2011 challenge, and it urged Professors to start registering for the challenge now.

Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office.

Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses or NGOs to devise effective online marketing campaigns.

Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

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