Charles Kimari, Samsung Electronics East Africa Head of Mobile division

Speaking during the launch, Samsung's chief marketing officer Dudu Mokholo said the new device is aimed at transforming consumer’s lives through the combination of AI with Samsung’s largest image sensor.

“As we enter this new decade, how we communicate and experience the world around us has evolved. With an incredible Al powered camera, you can capture moments as they happen and connect with the people you love," said Samsung's chief marketing officer Dudu Mokholo.

Some of the device’s key features include Al powered camera which offers high resolution (108mp for the galaxy S20 ultra; 64mp for the galaxy S20 and S20+) to bring out the details with stunning clarity.

Groundbreaking zoom capability which uses up to 30x zoom on the Galaxy S20 and S20+, or step-up to the S20 ultra's folded lenses with 10x lossless zoom for 100x Space Zoom.

The tech giant also offers eight K video shooting, so users can capture their world in true-to-life color and quality.

Galaxy buds are also a feature of the tech giant which immerses you in your favorite music and podcasts.

The new series of flagship devices are now available in the market and comes in various colors which are cosmic grey, cloud blue, and cosmic black.

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