Samsung's Rodney Dowling and Brian Mweemba

Samsung has officially launched 28 fan zones in seven countries ahead of the Africa Cup of Nations.

Speaking at the launch at the Levy Junction shopping centre in Lusaka, Brian Mweeba, Samsung Zambia Operations Manager, said Samsung was proud to be a sponsor of the biggest sporting event in Africa once again.

He said football fans and consumers on the continent would be given unique opportunities to engage with Samsung in the build-up to the tournament.

Under the theme, ‘Our Passion Powers Africa’, the company aims to bring the spirit of the games to fans across the continent.

Samsung Fan Zones are at the core of the company’s fan engagement programme this year.  In addition to Zambia there will be Fan Zones in Angola, Ivory Coast, DRC, Ghana, Nigeria, and South Africa.  Samsung will leverage its 20 brand stores and 8 shopping malls for more fans to experience interactive activities that will allow them to share their passion for African football.

Inside the Samsung Fan Zone, football fans can show their passion towards their team and players by taking photos and sending them directly to the Samsung Africa SNS site which will become part of the Samsung Ambassador mosaic.  They can also write supportive messages for their favourite teams on the smart spirit wall.

Samsung’s product displays will allow fans to interactively play football through SMART TV and stay in touch with what’s happening during Orange Africa Cup of Nations, South Africa 2013 with the latest Samsung mobile products.

 

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