Samsung discounts prices as it marks 50 years of existence

Customers of the electronics giant Samsung in East Africa will for the next 90 days get up to 50 per cent discount on purchases as the company celebrates its silver jubilee.

The products on offer range from Samsung QLED TV’s, fridges, microwaves, samsung mobiles, tablets, vacuum cleaners, washing machines among other electronic gadgets.

The three-month nationwide end year consumer promotion is aimed at rewarding consumers for their loyalty to the brand, as well as continuously entrenching the fifty-year-old brand in the market.

Commenting on the promotion, Samsung Electronics East Africa, Head of Internet and Mobile, Charles Kimari said the burst of deals will enable consumers to snap up products at amazing prices – in the lead up to the festive season during which consumers’ gift each other and achieve their home makeover resolutions.

"As we continue to celebrate 50 years of innovation touching lives and breaking boundaries, we wanted to say thank you once again to our millions of loyal customers with special offers just for them,’’ Kamari said.

For every Samsung Galaxy Note10|+ phone purchased, customers will get 50 percent off the Galaxy Watch Active, while any purchase of a 65” or 82” QLED TV will earn one an additional Samsung 43” television for free.

Home appliances, consumers will get discounts from 10 per cent discount on select refrigerators, washing machines, and microwaves. The promotion will be running in Samsung Authorized dealer stores countrywide.

Lee Byung-chul founded the South Korean company in 1938 as a trading company. It comprises numerous affiliated businesses; most of them united under the Samsung brand and was valued at $211.2 billion in 2017.

The company’s African office is based in South Africa and at some point dominated the continent’s $15.5 billion market, commanding a 42 per cent stake in 2016. Kenya is hosting its East African centre.

Its popularity is however fast fading especially in the mobile phone segment after the recent recall of its fire-prone Galaxy Note 7 mobile phones. 

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