Sage hits $1 million fundraising target for grassroots charities

Tech market leader Sage has announced the completion of its US$1 million fundraising effort, and its intention to now double this target.

CEO Steve Hare joined colleagues yesterday (17 March) at the Sage Reading Half Marathon to celebrate the total raised by colleagues, partners and customers around the world. He set the fundraising challenge just over a year ago on behalf of Sage’s philanthropic division Sage Foundation.

Sage Foundation unifies colleagues and partners in a global programme of social change philanthropy, helping tens of thousands of people through more than 1,000 charities supported in its communities.

Over 13,000 Sage colleagues across 23 markets are invited to dedicate five paid days a year to support charities close to their hearts, through voluntary work and fundraising challenges. Sage Foundation seeks to improve economic stability and social equality for beneficiaries, with strategic objectives aligned to six United Nations sustainable development goals.

“Through our sponsorship of the Sage Reading Half Marathon, we are very happy to support the event’s many thousands of runners – and their chosen charities,” said Steve Hare. “For us, it also marks a very special milestone, having achieved the $1 Million Challenge.

“From bake sales and cycling events, to dance-a-thons and marathons, Sage colleagues, customers and partners have dedicated themselves to helping others. The challenge brought board-level colleagues together with apprentices, the Sage partner community, and everyone in-between, working shoulder to shoulder on experiences which were inspiring, rewarding and meaningful, both to them and their chosen charities. So, I’m setting a new global goal – the $2 Million Challenge.”

Sage Foundation Vice President Debbie Wall adds: “The breadth and diversity of the great charities supported is remarkable – amounting to more than 1,000 in total. The success shows how closely our Sage Foundation goals are integrated into every day working life at Sage.

“The cumulative impact, by activating our teams in this way, is impressive. Our colleagues climbed Australia’s three tallest peaks in 30 hours, cycled from London to Newcastle, joined a spin-a-thon in South Africa and made donations at Carnival parties in Brazil, to name just a handful of great events.”

Pieter Bensch, Sage Group’s Executive Vice President, Africa & Middle East, congratulated his colleagues, saying, “The African contribution to the $1 Million Challenge saw almost US$50,000 raised for causes including a computer laboratory for Rutegang Primary School and ORT SA programmes.

“Our colleagues took part in events including The Hot Legs Run, the ORT Spinathon, Golf day and gala dinner.

“For our beneficiaries the results meant: ORT SA could provide Extra Mural Coding Clubs for 600 primary and high school students, 200 young people were placed in one-year work experience positions, six young women received bursaries to study through STET Foundation, and 34 unemployed young people learned IT skills including the accredited Cisco IT Essentials.”

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