Safaricom users to pay for goods and services using Bonga Points
Victor Amadala, Kenya
In a statement to media houses, the telco said the campaign, christened 'Bonga for Good' is its response to the negative social economic impact of the COVID-19 pandemic that has led to shrunk revenues for households.
The initiative will also empower customers to donate their Bonga Points to those in need as a show of goodwill during this period.
This initiative seeks to empower Kenyans to use the points earned from using Safaricom products over the years to pay for their essentials or to donate them to the most vulnerable in the society,” Safaricom’s new chief executive Peter Ndegwa said.
Users earn a point for every sh10 airtime spent. Those points are then redeemed for free talk time, messages or internet bundles. For instance, one can redeem 10 Bonga Points for Sh3 airtime or 100 points for 80mb data bundles.
The loyalty programme was introduced in 2007, allowing users to enjoy promotional rewards including phones, houses, vehicles among other goodies.
The new initiative will now see customers redeem 1 Bonga Point for 30 cents, a 50 per cent increase from the previous 20 cents per point, at over 140,000 Lipa Na M-Pesa merchants countrywide for the next 30 days.
Merchants accepting Lipa Na Bonga will receive a cash equivalent of the points redeemed, making it a normal business transaction.
To redeem or transfer points, customers will dial *126#.
Customers can redeem as little as one shilling via Lipa Na Bonga at key merchants including Naivas Supermarket, Tuskys and Eastmatt.
“We are opening this up further for Kenyans to use during this time of need,” Ndegwa said.