Rwanda International Trade Fair to Be Fully Cashless with Launch of MTN m-Ticket

The Private Sector Federation (PSF) in its journey to serve better its members and the public at large, has initiated the digitization process of its services aimed to be complete by end of the year 2019. In 2018, for the first time to access the Expo, PSF had a partnership with AC Group whereby the Tap and Go cards were used to access the Exhibition ground. 

Considering the development of technology, PSF has upgraded its infrastructure and entered into partnership with MTN Rwanda to explore the usability of cell phone for all transactions allowing access to the Expo ground.

Today, PSF and MTN Rwanda have great pleasure to announce the official launch of a digital user-friendly ticketing solution named MTN m-Ticket, to be kicked off during the 22rd Rwanda International Trade Fair (Expo) starting from July 22nd to August 11th, 2019.

The ticketing solution is part of a full cashless Expo. Next to the introduction of MTN m-Ticket all 500 exhibitors will be trained and equipped with MoMoPay.  After the Expo merchants will keep their short codes and keep using MoMoPay. This partnership aims at accelerating the Government of Rwanda’s cashless agenda as well as offering simplified options in ticketing sales while saving customers the time & the hassle of queuing.

MTN CEO Bart Hofker said “All 500,000 expected visitors will save time and the hassle of queuing when buying a ticket, and on the EXPO itself they can pay all 500 exhibitions with MoMoPay without cash and no fees. It will bring safety to the exhibitors and save a lot of time counting money. No one needs cash, just MoMo.”

PSF CEO, Ruzibiza Stephen said “All around 500,000 expected visitors will save time and the hassle of queuing when whiling to access the Expo grounds. It is easy and convenient for our visitors, 500 exhibitors and PSF members to access the services wherever they are and whenever needed. This include the access to the Exhibition countrywide.

The partnership was signed by CEOs Stephen Ruzibiza of PSF and MTN’s Bart Hofker during the Transform Africa Summit held in Kigali in May 2019. 

With this new system, visitors will be able to buy m-Tickets to get into the Expo and pay using MTN Mobile Money. 


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