Andrew Cruise

Press release

VMware Cloud Verified and VMware Principal Partner, Routed, has launched its channel partner portal.

It aims to provide curated resources for partners, managed services providers, and ISPs selling, marketing, and operating as resellers of VMware Cloud through Routed.

Routed became the first VMware Cloud Verified partner in Africa in 2019 and has gone on to become a VMware Principal Partner, too.

Andrew Cruise, managing director for Routed, explains that Routed has built a resilient and robust channel to assist its partners in delivering the best solutions that their end-customers have come to expect from VMware.

“VMware has a discerning customer base with specific requirements of their cloud technologies. Building our Partner Platform has allowed us to curate and focus our efforts on providing our partners with the right tools, material, and support for VMware Cloud presence in Africa through Routed,” says Cruise. 

Sumeeth Singh, Cloud Provider Business Head at VMware South Africa, confirms: “Cloud computing solutions are driving the current wave of digital innovation. Through partners like Routed and their channel, we see the acceleration we look forward to, in an age where organisations big and small can benefit from a secure, efficient, and scalable VMware Cloud service delivery platform.”

According to Gartner, spending on the public cloud is forecast to grow over 18% in 2021, with Infrastructure-as-a-Service (IaaS) expected to gain the most.

Managed Service Providers, ISPs, even ISVs and distribution partners will do well to capitalise on this as organisations’ needs evolve. The market has already shifted from supply-driven to demand-driven, and it’s become essential for all organisations to consider how the cloud fits into their infrastructure plans.

On-premises infrastructure will always have its place in organisations, especially when more control is required, but it is asset-heavy and slow to adapt to change and growth. For the right use-cases migrating infrastructure to the cloud provides end-customers with agility and cost savings.

Routed depends on partners who can manage the implementation of its solutions, some of the most complete VMware Cloud-based infrastructure deployments available locally.

“The opportunity exists for our partners who, with the right resources, knowledge and support from Routed and VMware, can confidently engage with their end-customers to provide the world-class solutions that VMware is renowned for with the level of support and service that they come to expect,” adds Cruise.

Over the past five years, Routed has established itself as the leading provider of VMware Cloud on the continent. Its success has followed from its relentless focus on providing an integrated cloud platform that addresses enterprise cloud, recovery, and modern application development requirements, which are taken to market through trusted partners.

Cruise explains: “The Routed Partner Portal is the start of an exciting journey for cloud and specifically VMware Cloud in South Africa. End-user enterprises deserve a reliable, highly available and secure cloud infrastructure. Now the channel has the resources to grow their skills and access some of the best support materials available to develop this customer base.

With its Principal Partner status as a Cloud Provider – the highest tiered recognition within the VMware Partner Connect programme – Routed’s partners now benefit from the same level of resources and support that a Principal Partner will enjoy but facilitated by Routed.

“We are changing the cloud landscape, and this is just the start because, at Routed, we want the industry to develop because when the end-customers realise the benefits, we all win,” concludes Cruise.

New partner applications to the Routed Partner Portal will commence in 2022 by engaging with the Routed team.

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