Poa! storms into business internet arena with low cost package for SMEs
By Victor Magunamu, Kenya
Poa! internet has announced entry into business internet targeting micro businesses, building on its platform of street Wi-Fi and home broadband services in Kenya’s low-income and rural areas.
The firm’s chief executive Andy Halsall told a news briefing that the purpose of developing low cost internet infrastructure, especially in slums, was to enable locals to grab opportunities that come with the fast growing digital economy.
“Our entire purpose in developing super low-cost internet services in areas such as Kibera, Kawangware, and Kiambu has been to stimulate Kenya’s low-income and rural communities, with easily accessible broadband access. These businesses need the lowest cost possible to access unlimited Internet so they can really develop the opportunities that being online brings,” he said.
The new poa! unlimited business internet services start from just sh2000 a month, with a one-off installation fee of Sh7000. However, the first 250 businesses to sign up to this service will have their installation discounted to Sh2,000.
“Supporting micro and small businesses so that they can run and access online platforms to market their goods and services without the worry of running out of data is key to many of these businesses future survival,” said Chris Rhodes, chief operations officer poa! Internet.
He added that affordable internet is one of the ways through which MSMEs can increase the scope of their operations, which has prompted the launch of our new service.
Poa! Internet’s desire to come up with low cost internet is derived from the Kenya National Bureau of Statistics (KNBS) study released in 2017 that showed that 46.3 per cent of micro, small and medium enterprises closed down during the first year of operation due to high operation costs.
Costly, unreliable internet connections was identified as one of key factors that brought business productivity, internal and external communications to a complete stop.
Other studies have shown that businesses risk losing roughly 25 per cent of its online visitors if its website takes more than four seconds to load.
“Making sales is the lifeblood of any business, and in this day and age of social media, being cut off from marketing channels, as well as normal means of business communication and information, creates an extra and burdensome handicap for low-income businesses,” Andy said.