Shanthi Annan, Founder, Mandela Mile

Out There Media (OTM), a global leader in mobile advertising and data monetization, has created a new division to help deliver humanitarian campaigns worldwide via its platform Mobucks, which is connected to mobile network operators globally.

Entitled, ‘Out There Impact,’ the new division’s mission is to improve people’s lives via mobile technologies.  It will do this by facilitating and fostering mobile technology partnerships with development agencies, governments, NGOs, charitable enterprises and foundations.

Out There Impact’s inaugural project will be to champion the Mandela Mile with its telco partners  MTN and Vodacom reaching out to hundreds of thousands of users inviting them via their mobile phones to walk the “Mandela Mile."

Daphne Loukas, CEO, Out There Impact, says:  “Out There Impact is the perfect vehicle to help serve the greater good and improve people’s lives via mobile technologies.  It will make use of the stellar network and assets we have built up over the past years and which are ideally positioned to contribute to a more socially conscious planet.  Starting with the Mandela Mile, we aim to inspire countless people around the globe to become change makers and ‘go the distance’ for a freer fairer and more peaceful world.”

Shanthi Annan, Founder, Mandela Mile, adds:  “We are partnering with OTM and Out There Impact to encourage the world to celebrate Mandela Day by walking together.  This fantastic initiative is a tribute to all those who have dedicated their lives to freedom. We call on people across the globe to inspire others and share their global “Be the Legacy” message with the world.”

Ernst Fonternel, Chief Digital Officer at MTN South Africa says: “MTN is proud to partner with like-minded organizations to deliver a bold-new-digital world to communities it operates in. As an organization that was founded post-apartheid era, there’s no better way of celebrating 25th year anniversary of our freedom than partaking on initiatives such as Mandela Mile. At MTN, we believe that the transformative power of technology and connectivity can unlock economic opportunities for millions of our people. As we celebrate the 10th International Mandela Day, we encourage the public to keep Madiba’s legacy alive by dedicating their time to help those in need."

The Mandela Mile is a charitable initiative supporting the objectives of the UN Nelson Mandela Decade of Peace (2019-2028) by raising awareness of and participation in International Mandela Day.  

Interested parties are asked via various media, among others OTM’s mobile network, to “Share a Mile” or “Lead a Mile” and tag #mandelamile and #forKofi on social media on the 18th July 2019.

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