Orange Money launches mobile crowdfunding
Orange is launching Africa's first mobile crowdfunding platform in Côte d'Ivoire: Orange Collecte.
With this platform, private individuals and charities can finance their personal (weddings, birthdays, etc.) and charitable projects (fundraising, events, projects, etc.) by making an appeal through their mobile network. This novel solution is open to all Orange Money customers in Côte d'Ivoire.
The Orange Collecte platform was developed in partnership with HelloAsso (http://www.helloasso.com). Through this partnership, Orange is getting involved with the social innovation approach instigated by HelloAsso. The Orange Collecte initiative embodies the Group's desire to support innovative solutions that meet its customer's basic needs, while also illustrating the issue of developing innovative financial services in Africa, which is part of the operator's strategy.
Orange Money customers create their fund on Orange Collecte by dialling #144*8# on a mobile or going to collecte.orange.com.
A charity that wants to start a fundraising campaign must have created an Orange Money account dedicated to the charity. As for contributors, they choose a campaign, indicate how much they want to pledge and then confirm it. In turn, they can invite their contacts to also take part in the collection.
At the end of the collection, the amount raised is directly transferred to the user's Orange Money account.