Orange makes Holla bundle permanent

Orange Kenya has made its Holla bundle a permanent offering for its youth market.

The Holla 24 hour bundle includes unlimited free calls and SMSs within Orange network, 20 free off-net SMSes and free 10 MB data daily, as well as free access to Facebook Zero.

“Due to the positive response from Orange customers during the promotional period, we have decided to transform Holla into a permanent tariff,” said Telkom Kenya Chief Executive Mickael Ghossein.

Holla is part of Telkom Kenya’s strategy to aggressively tap into this market segment.

The Holla tariff is aligned to the Orange brand promise of launching innovative products and services that will enable Orange customers to experience the reliability and quality of the expanded Orange Mobile network.

The latest CCK quarterly sector statistics report for the October – December 2011 period, indicates that Orange Mobile subscribers increased by 35.46 % to 2,889,910 subscribers from 2,133,462 recorded during the same period in 2010. The company currently has 10.3% of the mobile market share in Kenya.

“Mobile telephony represents the larger platform through which people are accessing the internet and Orange is intent on making their usage as enriching and rewarding as possible,” said Ghossein.

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