Opera Mobile Store upgraded

Opera Software has announced a revamped Opera Mobile Store at with better distribution and monetization capabilities for developers, and better customization for white-label marketplaces.

The Opera Mobile Store is based on the app store technology of Handster, acquired by Opera in September 2011, and also comes with an improved user interface that makes it easier to discover and download new apps.

The Opera Mobile Store is accessible to more than 160 million users of Opera’s Mini and Mobile browsers through a Speed Dial link on the browser start page. Armed with more than 55,000 apps, the Opera Mobile Store is the fifth-largest mobile app store in the world offering free and paid apps on most devices and platforms, including Android, Java, Symbian, BlackBerry and iOS.

The company says this widening reach will give app developers an avenue to distribute and monetize their apps on all platforms and geographies where the store has a strong presence. Sign-up for developers is easy. Visit http://publishers.mobilestore.opera.com/ to get started.

The Opera Mobile Store is also offering more customization features for carriers and OEMs who want to set up their co-branded or white-labeled app stores using the Opera Mobile Store platform. The store will provide carrier billing integration with the Opera Payment Exchange in the near future.

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