New Airtel branding unveiled
By Carole Kimutai, Nairobi, Kenya
Global telecommunications company Bharti Airtel has officially launched the Airtel brand and unveiled its new brand identity across 16 African countries. Airtel is now the master brand for all the group’ s 19 operations in Asia and Africa covering over 200 million customers.
In Kenya, Airtel has replaced the Zain brand, and comes with the promise of delivering high quality customer benefits through the power of global Airtel brand.
Bharti Airtel said the red primary colour of the logo is meant to reflect the warmth and vibrancy of the African continent. These qualities are reflected in Airtel’ s brand personality of being brave and bold, sensitive and empathetic. The new curved addition to the logo is a symbol which will help ensure instant recognition across our diverse international markets.
During the rebrand, Airtel announced a phone offer aimed at making mobile connectivity more affordable in Kenya. The company has partnered with Nokia to offer a phone plus SIM card and talk time at a cost of KSh 1850 (USD23).
Airtel Kenya Managing Director Rene Meza confirmed that, for KSh 1850, Airtel Kenya customers will purchase the bundled package comprising of a brand new Nokia 1280 Handset and an Airtel SIM card.
The offer, Meza said, is geared at connecting unconnected Kenyans and will also allow the new Airtel subscribers to enjoy an equivalent amount in free talk time over the first 12 month period once they load any amount of Airtel credit to the SIM card.
“ We’ re driven by the vision of making mobile communications affordable and available for all. Access to mobile communications will give people the freedom to achieve their goals in life, transforming how people communicate and how communities interact.
Nokia East and Southern Africa General Manager, Kenneth Oyolla, said: “
The mobile handset is the device truly able to bridge the digital divide and impact the lives of people across the continent for the better, catalyzing economic growth and social development.
It connects people to the world –
in some cases for the first time - and gives people everywhere access to education, healthcare and banking services”