Murielle Lorilloux is Vodacom Congo new MD
By Issa Sikiti da Silva, in Kinshasa, DR Congo
Murielle Lorilloux, a French citizen and former Orascom Algeria marketing director, has been appointed as the new managing-director (MD) of Vodacom Congo. Lorilloux takes over from South African-born Godfrey Motsa, whose five-year term at the helm of the company came to an end on September 1.
Lorilloux will lead the mobile operator at the time when it seeks to consolidate the precious gains it made since its launch in this vast mineral-rich nation.
Freshly appointed Lorilloux has already begun to talk tough and challenged the operator’s rivals, saying that Vodacom Congo will continue to invest massively to extend its network coverage to rural areas and deploy the internet to all its customers nationwide, individuals and institutions, through the fibre optic.
But Lorilloux’s task will not be as easy as she thinks given the magnitude of the competition currently going on since the arrival of Orange, the country’s fifth mobile operator, in this market of 80 million people.
However, having worked at Vodacom Congo as a commercial director since 2013, she probably knows the ins and outs of the market, and what kind of strategy to apply when it gets hot.
“We will maintain our position as the leader of technological innovation by contributing to the development of mobile financial services,” she said.
Lorilloux also believes that the poor of the poorest will never walk alone, stating that Vodacom Congo will continue to be involved in social programmes to ease the suffering of the socially disadvantaged communities through its Red Alert Campaign.
She is also the former commercial director of Wanna Corporate in Morocco.
Vodacom, which launched its mobile operations in the DRC in 2002 and it is currently covering more than 1000 cities and towns, boasts about 10 million users.
The company’s investment in the DRC is estimated at US$1-billion.