Multichoice: no price increase for DStv subscribers in Ghana
By Nana Appiah Acquaye, Accra, Ghana
MultiChoice Ghana has announced that it will not increase its price for subscribers to its DStv service. DStv price increases usually occur around 1 April, but fortunately for Ghanaian subscribers that will not happen this year.
According to Multichoice Ghana General Manager Cecil Sunkwa Mills, the company took that decision to keep annual subscription prices at their current level despite a particularly tough year it has faced due to tough macro-economic conditions on the continent.
Speaking to Biztechafrica in an interview, Mr. Sunkwa Mills mentioned falling commodity prices that affected economies and exchange rates in most markets coupled with US dollar based increases of costs for delivering video entertainment services, created a lot of challenges for his outfit, but noted that in the same way customers also felt the pinch.
“Our valued customers are also suffering so we want to do our bit to relieve the added financial pressure by not increasing the price of their annual subscriptions,” he said.
The General Manager emphasised that DStv has stuck to its pledge of putting its customers first by ensuring that they can continue to enjoy their television viewing experience without the worry of a price increase this coming April.
“Just recently, we added more value to their customers’ television experience by bringing one of the most coveted football leagues in the world, the FA Cup, to all DStv packages. This, along with a new pop-up channel James Bond provides our customers with exciting world-class programming which is part of our brand promise,” he added.
DStv offers subscribers a unique selection of the best in local and international television entertainment on a range of DStv packages, from DStv Premium to DStv Compact Plus, DStv Compact, DStv Family and DStv Access which are available at varying pricing points to allow subscribers flexibility in price and choice without compromising quality or variety.